И

HotZone Advertising-от како форма на мобилен маркетинг

Најголемиот светски ad seller

големи играчи и ГОЛЕМИ играчи

• YouTube, направи парче

• AdSense Offers 434,216 New Ad Unit Sizes

• in 2011, 96% of Google's revenue was derived from its advertising programs

Google Advertising Services • AdMob – Mobile advertising network. • Google AdSense – Offers a contextual advertising solution to

web publishers, and delivers text-based Google AdWords ads that are relevant to site content pages.

• Display Planner (AdWords tool) кој го замени Google Ad Planner

• Google AdWords – advertise with Google AdWords ads in the Sponsored Links section next to search results to boost website traffic and sales.

• Adwords Express – Local online advertising made easy • Google Certification Program – Google AdWords partner

certification program, providing AdWords qualifications to agencies that pass exams and other criteria. Replaced Google Advertising Professionals in April 2010.

• DoubleClick – ad management and ad serving technology foundation for buyers, creators and sellers of digital media.

• DoubleClick for Publishers by Google – Set of tools for driving direct sales revenue and maximizing yield on non-guaranteed inventory.

• Google Grants – in-kind donation program awarding free AdWords advertising to select charitable organizations.

• Google Think Insights - Google's source for insights, trends and research in digital marketing

• Wildfire by Google - Social media marketing software.

Мобилен Маркетинг

• Што се спаѓа тука ?

- SMS маркетинг

- MMS маркетинг

- Push нотификации

- QR кодови

- App-based marketing

- In-game mobile marketing ......

• Global mobile advertising spending will hit $18 billion in 2014.

HotZone Advertising

Desktop and mobile optimized site

Desktop Version Mobile Version

CONFIDENTIAL 10

Available Locations • Top Banner

728*90 pixels

• Right Banner 1 250*250 pixels

• Right Banner 2 250*250 pixels

• Bottom Banner 728*90 pixels

• CPM based pricing (cost per 1000 impressions)

Banner Ads (desktop version)

CONFIDENTIAL 11

Two Locations • Top Banner

(standard mobile banner)

• Bottom Banner (standard mobile banner)

• CPM based pricing (cost per 1000 impressions)

Banner Ads (mobile version)

CONFIDENTIAL 12

• Whole background of the login site would be branded per the advertiser’s request

• Weekly pricing per hotzone

Full Site Branding (desktop version)

CONFIDENTIAL 13

• Most of the screen can be available for advertiser’s branding

• Weekly pricing per hotzone

Full Branding (mobile version)

CONFIDENTIAL 14

CONFIDENTIAL 15

In-between page (desktop version)

an in-between page can serve a full media ad before the user can continue to the next page

CPM based pricing (cost per 1000 impressions)

CONFIDENTIAL 16

In-between page (mobile version)

an in-between page can serve a full media ad before the user can continue to the next page

CPM based pricing (cost per 1000 impressions)

Your Ad Here

CONFIDENTIAL 17

Hotzone Sponsorship (desktop version)

All users of a sponsored hotzone would get an in-between page with the sponsor’s message before the user can continue to the internet. Hotzone sponsor also gets the top right banner ad on the login

page.

Option to provide free internet access to all users, sponsored by the advertiser.

Weekly pricing per hotzone

Hotzone powered by

YOUR LOGO HERE

CONFIDENTIAL 18

Hotzone Sponsorship (mobile version)

Hotzone Powered by

All users of a sponsored hotzone would get an in-between page with the sponsor’s message before the user can continue to the internet. Hotzone sponsor also gets the bottom banner ad on the login page.

Option to provide free internet access to all users, sponsored by the advertiser.

Weekly pricing per hotzone.

CONFIDENTIAL 19

Free Access (desktop version)

Every visitor of the hotzone gets free access to your website – linked with your logo

Weekly pricing per hotzone

CONFIDENTIAL 20

Free Access (mobile version)

Your Site

Every visitor of the hotzone gets free access to your website

Weekly pricing per hotzone

Additional Information

CONFIDENTIAL 21

• General targeting available (3 zones)

– Zone A – Skopje

– Zone B – Other cities in Macedonia

– Zone C – Rural areas (villages) in Macedonia

• Extensive targeting options available

– Airport (general population and/or business lounge)

– Students (all student housing Skopje)

– Hotels (Aleksandar Palace, Hotel Drim, Hotel Beograd, Uni Palace etc.)

– Skopje center

– SC Boris Trajkovski