ADVANCED REPUTATION

MANAGEMENTWe’re going to make you a pro in just 60

minutes!

YOUR HOSTS

@andybeal @erinjones

REPUTATION WHAT NOW?

“Character is like a tree andreputation like a shadow. The shadow is what we think of it;the tree is the real thing.”

ABRAHAM LINCOLN

YOU YOUR COMPANY

@andybeal

OFFLINE ONLINE

YOU NEED A PLAN

Repair damaged reputation

Increase Twitter followers

More Facebook Likes

Improve search engine traffic

Less reliance on Google

REALLY WANT?

WHAT DO YOU

UNDERSTAND YOUR KEYWORDS

@erinjones

CHEAT SHEET...

http://gri.ms/KUVW

KNOW YOUR

CIRCLES OF INFLUENCE

EMPOWER YOUR EMPLOYEES

LISTEN TO YOUR CUSTOMERS

*cough* Trackur.com *cough*

IF NOTHING ELSE, LISTEN!

BUILDINGYOUR

BRAND

CHOOSE

BUILD

NURTURE

KNOWEM.COM

ME, MYSELF AND IRENE

@andybeal

IN PRACTICE...

KEEP THE SPIDERS HAPPY!

BE CONGRUENTIN YOUR ONLINE

BRAND

@erinjones

COCA-COLA

CREATE

AMAZING CONTENT

@erinjones

HERD THESHARING

THANK YOUR SUPPORTERS

DON’T FEEDYOUR REPUTATIONTROLLS

DON’T TRASHTALKYOURCOMPETITORS

DON’T BAD MOUTHYOUR CUSTOMERS

A.B.C.H

ALWAYS BE HELPING@erinjones

THEY SAID WHAT?

So Scentsy sends me an email that says they are canceling my account due to inactivity but I could reply with the reason that I haven’t been as active with my sales and they might reinstate my account, so I did, explained to them that this year I have been battling Breast Cancer etc..,

guess what the response was, “sorry but we won’t be able to reinstate your account as Breast Cancer should not affect your ability to run your business” guess I know what company I’m not supporting anymore!! — feeling annoyed.

MANAGING ONLINE REVIEWS

DIRECTREVIEWER

S

AVOID INCENTIVES

@andybeal

DON’TFAKE IT

HANDLING NEGATIVE REVIEWS

GOOGLE KUNG-FU

SENTIMENT AUDIT

CALL ON SUPERBRAND

@andybeal

ENJOYYOURSUB

HELP.TRACKUR.COM

FACEBOOK

LINKEDIN

TWITTER

HAVE MULTIPLE PARTNERS

PICTURE ABETTER REPUTATION

MONEYTALKS!

SPONSORSHIPS

BUILD RELATIONSHIPS WITHBLOGGERS AND JOURNALISTS

IN PRACTICE...

UNDER ATTACK?

83%@andybeal

3 KEYS TO MONITORING

DON’T

CHECK THE FACTS

CLEANING UP THE MESS

3 WORDS

@andybeal

SINCERITY

TRANSPARENCY

CONSISTENCY

FREAKINAPOLOGIZEALREADY!

@andybeal

LIFETIME COST > LIFETIME VALUE

A HAPPY CUSTOMER TELLS 5

UNHAPPY CUSTOMER TELLS 10

RESTITUTED CUSTOMER TELLS 20

LEGAL INFRINGEMENT

DEFAMATION?

BE BENEVOLENT

I HATE JEREMY ZAWODNY

IT STARTED WITH THIS...

RESOLUTION

I DON’T REALLY HATE JEREMY

(MUCH)

PLAN FOR THE LONG-TERM

@erinjones

MEASURE BEYOND THE SERPS

ACTIVELY LISTEN

BE

BETTER

7 TAKE AWAYS

1. UNDERSTAND YOUR GOALS

2. INVEST IN BUILDING A CONGRUENT BRAND

3. ALWAYS BE HELPING

4. DON’T TAKE SHORTCUTS IN REVIEW BUILDING

5. TAKE CONTROL OF YOUR GOOGLE REPUTATION

6. BE QUICK TO APOLOGIZE

7. BE PROACTIVE, NOT JUST REACTIVE

QUESTIONS?

Yeah, seems funny now, but wait ‘til it

shows up on Google!

@ANDYBEAL

@ERINJONES

@TRACKUR

TRACKUR.COM

ANDYBEAL@GMAIL.COM

“YOUR FRIEND”