Post on 19-Jan-2015
description
AD 3111INTERACTIVE ADVERTISING
Narin Y (P’ GOP)Graduated :Assumption University
:Comm Art (Advertising) 4427006
Work ExperiencemInteraction 2011-Present: Digital Director
RS public company 2009-2010: Online Media Manager
Adapter 2008-2009: Strategic Planner
RS public company 2006-2007 : RS Digital Marketing Officer
What will you get from this course?
Expectation
Interactive Advertising is the use of interactive media to promote and/or
influence the buying decisions of the consumer in an online and
offline environment. Interactive advertising can utilize media such
as the Internet, interactive television, mobile devices, as well
as kiosk-based terminals.
DIGITALMEDIAonline
internet
website
Smart phoneapplication
googleyoutube
instagramGame
Computer
Line
http://www.slideshare.net/mingchan/why-digital-media-is-killing-traditional-advertising?qid=a27182b0-42e2-496a-8344-57ec6960da9d&v=qf1&b=&from_search=1
Dr. Philip Kotler said... (On 21st Century Marketing Seminar)
Internet & Mobile is the key to compelling brand
& engage consumer on 21st Century Marketing Perspective
Consumer-Generated Media (CGM) is the key for marketing’s today
Emerging media trends is Communitainment which are
Blog, Podcast, Mobile Marketing, Social Networks & WOM
Digital Marketing Outlook
Source: On 21st Century Marketing by Dr. Philip Kotler
Our Goal
Create Online Media Campaign
Online Media
Online Strategy
Online Media
Planning
Online AdvertisingCampaign
Digital Media Landscape
Widgets
MobileSearch
Portals
Gaming
Ad Network
Social Networks
USER
Banner Websites VDO
Search
Social Network
Game Online Mobile
• Class Assignment20
• Midterm Project20
• Quiz10
• Final Project25
• Final Exam25
SCORE STRUCTURE
The digital world is full of opportunities for target to engage with our brand
telling a story around your brand
digital marketing…
https://www.youtube.com/watch?v=rg74NzJlGp0
enabling relationships & community
digital marketing…
+ +
Product + Content + Community =PremiumConsumerExperience
https://www.youtube.com/watch?v=W8xMurdO4Tk
“Where most initiatives focus on enticing consumers to complete a purchase, Nike+ continues to engage the consumer long after the transaction has occurred, keeping Nike+ runners motivated & connected, with each other & with the Brand. People are beginning to expect more from a brand than a witty narrative, and Nike+ redefines how a brand can reach its audience through meaningful enabling experiences.”
- Nick Law, R/GA EVP/Chief Creative Officer
a key part of an integrated campaign
digital marketing…
Building in Tokyo turning into the color you want. Presenting a new way to communicate messages in the internet era.
Cross-media Promotion of SONY BRAVIA “Live Color”
http://www.youtube.com/watch?v=mgAkh61v1Nc
building brand equities in new way
digital marketing…
Grouping to create power
FurnitureFast Food Snack
IT accessory Artist Restaurant
beauty Fashion Drink
Gadget Smart Phone Real estate
Insurance Event Sport
TV Show CSR Coperate
Unique Product
Not mass
1ST ASSIGNMENTKNOW YOUR PRODUCT
What your Product is all about?
Target Research
Marketing activity
Brand situation
http://www.facebook.com/ad3111