activities & Cost

Post on 21-Jan-2018

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Transcript of activities & Cost

Founders Keepers Yang Hong - CMO Melissa Yin - CTO Ben Mclaughlin - CEO Damon Lam - CFO

The One

We connect you with makers and creators of unique furniture, making it easier to find the one.

Next StepContinuing Steps

• Test our revenue models • Posting more, liking more, building more followers. • Expand to other social media outlets. • Implement tracking links in our landing page. Where

are the traffics coming from? • Handmade products are regaining their appeal,

resulting in higher, more lasting value

Key Activities Resources Cost• Store Template • Instagram Social Media • Developing site • Ad/s Acquisition • Custom Service • Shipping • Hosting • Legal

• Engineer HTML5 • Our Time • Postal Service

• Engineer payment 50/hr • Our Time.. meh.. • Postal Service.. per product

Revenue

For seller to have access to marketplace

Free $0

First 30 days

$20/mo Pay by month

$16/moPay by year

“I’d rather spend more on the service then lose in commission. Depending on how much it is a month, I’d go with option three…The 3rd option is the best by far, you need to raise that one to $100 a month.” -Rowan

No Monthly Fee

$0

10% Commission

$100/mo

No Commission

Simple.

Revenue

Costs1. Upfront2. Recurring

1. UpfrontWebsite Building ~$1000

Legal ~$300

~$3300

Freelance developer (3 months) ~$2000

2. RecurringWebsite maintenance ~$200Advertising ~$1000

~$1500

Others ~$300

(aka. burn rate)

12 month Runway

Upfront + (Recurring X 12)

$21,300/Year

2. RecurringWebsite maintenance ~$200Advertising ~$1000

~$1500

Others ~$300

(aka. burn rate)

Commission

1,500 x 10%

= $15,000

Membership

1500 / 100

= 15 members

Membership

750 / 100

≈ 8 members

Commission

750 x 10%

= $7,500

Next StepContinuing Steps

• Agile Dev with buyers. What do they want? • Find developers for site. • KEEP BUILDING CUSTOM BASE