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ACCUWEATHER RCS

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SAMSUNG MAAP

Prepared by Brian Lavery — Managing Director, Europe

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The weather: we love to talk about it

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of smartphone users ages 14+ y/o surveyed in75%

“what’s the weather today” over the past two years.160%There has been growth in searches for

– Think With Google, June 2017

– eMarketer, June 2017

Germany said the top piece of content accessed on their

device is the weather.

We’re talking about it more than ever

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But why?

and desire for

control

Greater

availability

Improved

accuracyHigher impact

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Research summary:

https://insights.spotify.com/us/2017/02/07/

spotify-accuweather-music-and-weather/

Weather has subtle impacts on our psychology

7© 2018, AccuWeather, Inc., Confidential and Proprietary

Murray, K., et al. “The effect of weather on consumer spending.” Journal

of Retailing and Consumer Services, 2010.

Weather has dramatic impacts on consumer behavior

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We’re delivering weather content at unprecedented scale

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Investing in the

platforms of tomorrow

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Making weather dynamic and accessible via our RCS chatbot

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Making weather dynamic and accessible via our RCS chatbot

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THANK YOU