Accelerated MediaMulti ITV Advertising Platform

ITV Capabilities Overview

Accelerated Media Confidential and Proprietary

ITV and Media Platforms

Platform ITV Technology Reach TV HHs

TV Widget Y! & Widget Platforms 15M

DirecTV NDS 19M

DISH Network Open TV 14M

Mediafly Combination Up to 25M*

Verizon Widget Platform 3.2M

AT&T U-verse MS Mediaroom 3.1M

TIVO TIVO 3M

ITV Enabled Platforms:- Satellite, Telco and “Over the Top”

Reach Over 80M TV HHs*Over the top devices and mobile

ITV and Media Platforms

Platform ITV Technology Reach TV HHs

Canoe EBIF 25M

Comcast EBIF 15M

Time Warner Cable EBIF 3M

Cablevision EBIF + Internal 3.1M

Cox EBIF 3M

Charter EBIF 3.2M

Reach Over 80M TV HHs

ITV Enabled Platforms:- Cable Systems

GO, SEE, DO. Check out the Ford Edge Press the “Active” Button now!

Commercial Media

Ford EdgeEnter to Win!

DirecTV ITV Example

DirecTV Active User Interface

0:30 Second Commercial Timeline

GO, SEE, DO. Check out the Ford Edge Press Select now!

DISH Network ITV Showcase Commercial Media

DISH Network ITV Example

Canoe Platform

Canoe Platform:• Footprint consists of several Cable MSOs

• Comcast• Time Warner• Charter• Cablevision• Cox

• Canoe Enabled Networks• E!, Style, G4 available now• 10-12 networks by Q1 2011

• Enhance National Media on Canoe Enabled Networks• RFI Capability Available now• Voting and Polling by Q1 2011

0:30 Second Commercial Timeline

:00 :05 :25 :30:15

First Interactive Screen is PresentedTo Viewer

Viewer is asked To confirm use of PII

ViewerNavigates and Selects answer(Y or N)

“Thank You” Screen is presented

Back to Normal Video

No or CancelIs selected

YesYes

No or Cancel

GO, SEE, DO. Check out the Ford Edge Want to Win a Free Vacation?

Yes No

Can we use your name and address To enter you into the contest?

Yes NoThank You!Your Entryis Confirmed

Canoe ITV Example

0:30 Second Commercial Timeline

Comcast ITV Showcase Commercial Media

Comcast ITV Example

Press Select to Learn More about GM

9

Comcast VOD Example

VOD Menu Target VOD Catalog

Target Video

0:30 Second Commercial Timeline

CableVision ITV Showcase Commercial Media

CableVision ITV Example

0:30 Second Commercial Timeline

Verizon ITV/Widget Showcase Commercial Media

Verizon FiOS ITV/Widget Example

Press Select to receive aFREE brochure

0:30 Second Commercial Timeline

TIVO ITV Showcase Commercial Media

TIVO ITV Showcase Example

AT&T U-verse ITV/Widget Showcase Full micro-channel capability RFI capability VOD

Commercial Media

Platform Overview: AT&T U-verse

Video Gallery

Features

Request a Brochure

Enter Sweepstakes

Sign Up to Drive One

Locate a Dealer

Press the Select button to receive a FREE brochure

Connected TV/Widget Example

&

Enter to Win Free Vacation

Brochure or ContactFeatures, Specs, My Touch

Exterior/Interior

Safety & Security

Lincoln MKX “Sidebar”

Connected TV “Telescoping” Example

The TV viewer presses the “Blue” button on the remote to launch the Ford Fiesta TV widget

Trivia Quiz: What’s the favorite feature on the new Fiesta?Press the blue button to play

Connected TV Platform Architecture

Hardware

Hardware and Operating System - (Similar to a PC)

Application Framework - (Similar to a browser)

App Store - (which web sites are available)

Applications - (Similar to web sites)

0:30 Second Commercial Timeline

Mediafly delivers video to over “over the top” and other consumer devices

Banner and pre-roll ads available on vertical channels, broadcasting video podcasts and short videos. Available channels include:

Cars Technology Travel Parenting Sports

Publish once, leverage everywhere concept

Banner and pre-roll ads available on vertical channels, broadcasting video podcasts and short videos. Available channels include:

Cars Technology Travel Parenting Sports

Publish once, leverage everywhere concept

Platform Overview: Mediafly

CONNECTED TV

Mediafly Devices

iPad iPhone app Android Palm WebOS BlackBerry Western Digital WDTV

Roku players

Popcorn Hour SeagateFreeAgent

Boxee VuNow LogitechSqueezebox

Onkyo Chumby iPods Creative Zen

Sansa iTunes

RSS Zune Mediafly SynchClient Connected TVs

MediaFly: Media Examples

- Business & finance - Cars - Comedy - Cooking & drinks- Education - Fashion & luxury - Health & fitness - Kids & cartoons- Learn a language - Music - News & politics - Parenting- Relationships - Science & nature - Showbiz news - Society & culture- Sports - Technology - Travel - Video games

Connected TVs / Mediafly

• Easily provide Media and Applications to multiple devices, connected TVs, over the top STB, & mobile

• Media asset “transcoding”• Compatible for Internet TV and mobile devices• E.g. iPhone/iPad multimedia apps must now support Http

Live Streaming (HLS) video• ITV Application

• SW design and tested across all devices

• Secured with DRM and encryption• Integration with authentication systems• Detailed usage tracking & reporting• Co-marketing coordination with device partners

Contacts at Accelerated Media:

Doug McGary Lesa Bannon John Wettersten Art CohenDoug.McGary@aimitv.com Lesa.Bannon@aimitv.com John.Wettersten@aimitv.com Art.Cohen@aimitv.comPh: 303-906-5161 Ph: 303-915-7191 Ph: 847-571-6768 Ph: 914-565-1931