Itv research
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Transcript of Itv research
ITVAbout
Audiences
Shows
ITV is a commercial public service TV network in the UK. Launched in 1955 as Independent Television.
ITV AUDIENCES Demographic: this channel is aimed at older generations, both male and female, who maybe have a lot of time on their hands (retired). Psychographic: mainly aimed a resigners and maybe mainstreamers and reformers.
ITV SHOWS Broadchurch
Downton Abbey
BROADCHURCH Brand new crime drama series. When the
body of an 11-year-old boy is found on a beach in Dorset, local police officers DS Ellie Miller and DI Alec Hardy are called to investigate.
DOWNTON ABBEY Downton Abbey is a period drama about
a rich family and there servants. The show has been going on for a few years.