BIG DATA COMES WITH BIG CHALLENGES

[Raghu Kashyap and Jami Timmons], [Orbitz Worldwide]

ABOUT Raghu Kashyap

Technology Director, Web Analytics

raghu.kashyap@orbitz.com

@ragskashyap

http://kashyaps.com

@ragskashyap at #ACCELERATE

TIP #1: Big Data for the right reasons

@ragskashyap at #ACCELERATE

TIP #2: Centralized Decentralization

• In God we trust……. But all others bring Data• Break down into smaller chunks of data

extraction and focus on wins• 750TB of raw data and still growing

@ragskashyap at #ACCELERATE

TIP #3: Show me the money

• EFX – Every Friggin X• PPC bidding efficiencies• MAC vs. PC

@ragskashyap at #ACCELERATE

TIP #4: Unlock the Data Insights

• Measure the performance of your feature and fail fast

• Challenge now is unlocking the value of this data for non-technical users

• Find the right Ambassadors

in each of your key business

areas.

@ragskashyap at #ACCELERATE

TIP #5: HIPPO is your best friend

• Expect organizational resistance from unanticipated directions

• You can do wonders in the analytics area if you get buy in.

@ragskashyap at #ACCELERATE

TIP #6: Big Data Model for Success

• Do you have the Technology strength to invest and use Big Data?

• Big Data mining != analysis • Key Data Warehouse challenges still exist

(time, data validity, organizational hurdles)• Analytics using Big Data comes with a

price (Technology, Resource, Time, Governance)

@ragskashyap at #ACCELERATE

ABOUT Jami Timmons

Product Lead, Business Intelligence

Jami.timmons@orbitz.com

@ragskashyap at #ACCELERATE

TIP #7: Data Governance is like water………….. You can only go so long without it

@ragskashyap at #ACCELERATE

TIP #8: Senior Level Buy in is a MUST• Find a way to illustrate the impact of poor

data governance to your Senior Leadership

• Their buy makes overall company support possible

@ragskashyap at #ACCELERATE

TIP #9: Acknowledge Winners and Losers• Not everyone will wind up happy in the short

term

• Long term benefits should be your focus

@ragskashyap at #ACCELERATE

TIP #10: It’s not a Race….its a Journey

@ragskashyap at #ACCELERATE

SUMMARY• #1-Big Data for the right

reasons• #2-Centralized

Decentralization• #3-Show me the money

• #4-Unlock the Data Insights

• #5-HIPPO is your best friend

• #6-Big Data Model for Success

• #7-Data Governance is like water... You can only go so long without it

• #8-Senior Level Buy in is a MUST

• #9-Acknowledge Winners and Losers

• #10-It’s not a Race….its a journey

@ragskashyap at #ACCELERATE

http://bit.ly/accelerate-rate

Raghu Kashyap/Jami TimmonsMain Speaker