Utell-Orbitz Webex.pdf

42
Utell – Orbitz Worldwide Overview

Transcript of Utell-Orbitz Webex.pdf

Page 1: Utell-Orbitz Webex.pdf

Utell – Orbitz Worldwide Overview

Page 2: Utell-Orbitz Webex.pdf

Agenda

• Corporate Overview

• Global Online Travel Landscape

• Orbitz Worldwide Strategy and Mission

• Opportunities

Page 3: Utell-Orbitz Webex.pdf

ORBITZ WORLDWIDE OVERVIEW

Page 4: Utell-Orbitz Webex.pdf

$11.5B Bookings

140+ Countries

1,500 Employees 16 Languages18M Visitors / mo.

Orbitz Worldwide Brands

Page 5: Utell-Orbitz Webex.pdf

Key Points of Sale – Americas

Page 6: Utell-Orbitz Webex.pdf

Key Points of Sale – International

Page 7: Utell-Orbitz Webex.pdf

Increasing International Mix

2009 2010 20110%

10%

20%

30%

21%

23%

29%

Page 8: Utell-Orbitz Webex.pdf

ONLINE TRAVEL LANDSCAPE

Page 9: Utell-Orbitz Webex.pdf

Global Travel Market & Online Share ($B)

Source: PhoCusWright, Global Online Travel Overview Second Edition

2009 2010 2011 2012$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

$1,000

28% 30% 31% 33%

+6%+6%

+7%

+11%+10%

+13%

Page 10: Utell-Orbitz Webex.pdf

Brand or Channel Monthly Unique Visitors (000)

Expedia 19,367Priceline 12,732

Orbitz Worldwide 10,881Southwest Airlines 8,586

Kayak 7,251Fareportal Media Group 6,491

Travelocity 6,405Delta Airlines 5,512

Marriott 5,436AOL Travel 5,237

Monthly Unique Visitors

Source: comScore, April 2012

Page 11: Utell-Orbitz Webex.pdf

63%37%

2010 Actual 2012 Estimated

63%

37%

Third Party Bookings Remain Consistent

Source: PhoCusWright, Global Online Travel Overview Second Edition

Page 12: Utell-Orbitz Webex.pdf

Less Than Half of OTA Shoppers Actually Book on OTAs

Other

Retail Agency Call Center

Retail Agency Website

Supplier Call Center

Supplier.com

OTA

6%

4%

5%

7%

31%

47%

Source: PhoCusWright, 2010

Page 13: Utell-Orbitz Webex.pdf

ORBITZ WORLDWIDE STRATEGY

Page 14: Utell-Orbitz Webex.pdf

Our Mission: Unlock the joy of travel by becoming the travel expert for the world, where our customers easily find and book personalized travel options

Page 15: Utell-Orbitz Webex.pdf

Unlock the joy of travel by becoming the travel expert for the world, where our customers easily find and book personalized travel options

Common technology platform positions us well for innovation and growth in 2012 and beyond

2012 Strategic Initiatives

Marketing optimization

Funneloptimization

Data infrastructure

Mobile

Page 16: Utell-Orbitz Webex.pdf

Significant Turn Around at ebookers Since Platform Migration

2009 2010 2011$0

$50

$100

$150

$200

$108

$135

$176

ebookers Net Revenue, $M

Strong top and bottom line performance since global platform migration

ebookers 23% of total OWW revenue in 2011, up from 15% in 2009

+26%

+31%

page 16

Site optimization

Eliminating speed bumps to improve conversion rate

Personalization

Booking PathSearch ResultsLanding Page

Page 17: Utell-Orbitz Webex.pdf

Hotel Card:• First test yielded 3%

increase in conversion rate

Site Optimization:

Landing Page Search Results Booking Path Personalization

• Second test yielded 2% further lift in conversion

Page 18: Utell-Orbitz Webex.pdf

Mobile

Mobile Website

Native Apps

Delivering intuitive search-and-book experiences designed from the ground up for mobile devices

Page 19: Utell-Orbitz Webex.pdf

2009 2010 2011$0

$50

$100

$150

$200

$108

$135

$176 ebookers Net Revenue, $M

+26%

+31%

page 19

Data Infrastructure

Investing in infrastructure to allow us to deploy analytics more broadly

Data hungry applications

Reporting & analytical insights

Storing large amounts of

data

Page 20: Utell-Orbitz Webex.pdf

Our Locations and People

• Australia• Canada• China• Finland• France

• Spain• Sweden• Switzerland• Thailand• The Netherlands

• Germany• Hong Kong• India • Ireland• Israel

• Italy• Japan• Latin

America • Mexico• Singapore

• UK• United States • Vietnam

Page 21: Utell-Orbitz Webex.pdf

Industry Leading Global Technology Platform

Page 22: Utell-Orbitz Webex.pdf

A Leading Managed Travel Provider

Page 23: Utell-Orbitz Webex.pdf

Source: OWW Internal Data – growth trends using base year 2008

2009 2010 20110%

10%

20%

30%

40%

50%

60%Room Nights

Growth Trends

Page 24: Utell-Orbitz Webex.pdf

Business Advantage

Page 26: Utell-Orbitz Webex.pdf

Private label distribution channel has grown impressively and represents significant growth opportunity

2009 2010 2011

2 year CAGR 55%

U.S. Private Label Distribution Channel Room Nights

Page 27: Utell-Orbitz Webex.pdf

OWW Distribution: New Partner in 2012

Page 28: Utell-Orbitz Webex.pdf

American Express Customer Base - Lodging spend

Average Daily Rate Room Category Mix

American Express Consumer Travel customers book rooms at higher room rates compared to the industry average both online and offline, and choose more premium room categories.

Standard 42%

Concierge/Suite 22%

Premium 35%

*This is an overall Average Daily Rate and it can vary by market. For example, the average CTN online rate for NYC is $374 and the ADR for offline is $652. The industry average rate for NY is $274.

Industry Average

CTN Online CTN Offline $0

$50

$100

$150

$200

$250

$300

$350

$400

$450

$500

$123

$220

$465

Page 29: Utell-Orbitz Webex.pdf

Partner opportunity: Participation criteria

Partner RequirementsProvided by American

Express Travel

• Best-in-class offer exclusive to CTN• Bookable through Orbitz promotion

path • 45 day booking and 60-90 day travel

windows• Discounted rates (minimum 20%

depending on market), value add amenities, or comp nights

• Limited minimum night stay requirements

• Double Membership Rewards points on all prepaid bookings

• Pay With Points on all prepaid bookings

• Multi-channel offer-specific marketing, reaching millions of travel-engaged CMs

• Multi-channel program-level marketing to drive awareness and sales

• Access to CTN agents (education, training, and incentives)

Page 30: Utell-Orbitz Webex.pdf

OPPORTUNITIES

Page 31: Utell-Orbitz Webex.pdf

Importance of Promotions

Americas APAC EMEA0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

With Promotion No Promotion

Page 32: Utell-Orbitz Webex.pdf

Importance of Packaging

Page 33: Utell-Orbitz Webex.pdf

Package Mix by Region

Page 34: Utell-Orbitz Webex.pdf

Opportunities: Global Brands with Global Reach

Page 35: Utell-Orbitz Webex.pdf

Merchandising and Point of Sale: Leverage Our Base

Private Label

Promotions

Corporate Travel

Partner Marketi

ng

Page 36: Utell-Orbitz Webex.pdf

Global Merchandising

Site-Wide and Flash Sales

Twitter Giveaways

Facebook Contests

Page 37: Utell-Orbitz Webex.pdf

Global Merchandising – Insider Steals

Page 38: Utell-Orbitz Webex.pdf

Global Merchandising – Mobile Steals

Page 39: Utell-Orbitz Webex.pdf
Page 40: Utell-Orbitz Webex.pdf

Performance Marketing Programs

Page 41: Utell-Orbitz Webex.pdf

Three Main Takeaways

• Global brands and reach

• Broad and diverse Merchandising capabilities

• Importance of promotions and packages

Page 42: Utell-Orbitz Webex.pdf

Thank you for your partnership