www.ennect.com

ABCs of eMail Marketing

Get Customers. Keep Customers. Get More Customers.

Carol Wolicki, Director of Marketing

cwolicki@ennect.com - 412.586.1480 x 645

www.ennect.com

Why Companies Fear eMail Marketing

www.ennect.com

Don’t Fear eMail Marketing

www.ennect.com

• Welcome letters

• eNewsletters

• Order confirmations

• Event invites

• Promotions

• Contests

• Polls/surveys

• News (e.g., alumni)

• Alerts

• Fund-raising

• Crisis communications

Types of Email Marketing

www.ennect.com

How Do I Build an Email List ?

• Website

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

• Special Events

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

• Special Events

• Call Center

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

• Special Events

• Call Center

• Classes & Programs

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

• Special Events

• Call Center

• Classes & Programs

• Reception Desk

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

• Special Events

• Call Center

• Classes & Programs

• Reception Desk

• Joint Marketing

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

• Special Events

• Call Center

• Classes & Programs

• Reception Desk

• Joint Marketing

• Contests

www.ennect.com

How Do I Build an Email List ?

• Website

• Blog

• Special Events

• Call Center

• Classes & Programs

• Reception Desk

• Joint Marketing

• Contests

• Gift Shop

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

Short & sweet – 1 scroll

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

Short & sweet – 1 scroll

5-7 reasons to click

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

Short & sweet – 1 scroll

5-7 reasons to click

Educate / engage

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

Short & sweet – 1 scroll

5-7 reasons to click

Educate / engage

Be CAN-SPAM compliant

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

Short & sweet – 1 scroll

5-7 reasons to click

Educate / engage

Be CAN-SPAM compliant

Reinforce your brand

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

Short & sweet – 1 scroll

5-7 reasons to click

Educate / engage

Be CAN-SPAM compliant

Reinforce your brand

Beware image blocking!

www.ennect.com

Email Best PracticesTo: Personalize it!

From: Identify yourself

Subject: Make it compelling

Short & sweet – 1 scroll

5-7 reasons to click

Educate / engage

Be CAN-SPAM compliant

Reinforce your brand

Beware image blocking!

Measure & Optimize

www.ennect.com

About Ennect

4 tools, 1 easy toolkit

Shared list management

CAN-SPAM safeguards

Pay-for-usage or subscription pricing

Insightful reports

SIGN UP FOR OUR FREE NEWSLETTER

AT WWW.ENNECT.COM