ABCs of Email Marketing
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ABCs of eMail Marketing Get Customers. Keep Customers. Get More Customers. Carol Wolicki, Director of Marketing [email protected] - 412.586.1480 x 645
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E-Magnify 12th Annual Building a World-class Business Conference; Email marketing panel presentation (Strategies to effectively market your business online panel)
Transcript of ABCs of Email Marketing
www.ennect.com
ABCs of eMail Marketing
Get Customers. Keep Customers. Get More Customers.
Carol Wolicki, Director of Marketing
[email protected] - 412.586.1480 x 645
www.ennect.com
Why Companies Fear eMail Marketing
www.ennect.com
Don’t Fear eMail Marketing
www.ennect.com
• Welcome letters
• eNewsletters
• Order confirmations
• Event invites
• Promotions
• Contests
• Polls/surveys
• News (e.g., alumni)
• Alerts
• Fund-raising
• Crisis communications
Types of Email Marketing
www.ennect.com
How Do I Build an Email List ?
• Website
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
• Special Events
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
• Contests
www.ennect.com
How Do I Build an Email List ?
• Website
• Blog
• Special Events
• Call Center
• Classes & Programs
• Reception Desk
• Joint Marketing
• Contests
• Gift Shop
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
Beware image blocking!
www.ennect.com
Email Best PracticesTo: Personalize it!
From: Identify yourself
Subject: Make it compelling
Short & sweet – 1 scroll
5-7 reasons to click
Educate / engage
Be CAN-SPAM compliant
Reinforce your brand
Beware image blocking!
Measure & Optimize
www.ennect.com
About Ennect
4 tools, 1 easy toolkit
Shared list management
CAN-SPAM safeguards
Pay-for-usage or subscription pricing
Insightful reports
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