Post on 18-Oct-2014
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The ABC’s of Digital Marketing Execution for Higher EducationMarilyn CoxMarketing Principal, Oracle Marketing Cloud Industry Solutions
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About Me
Marilyn Cox
Marketing Principal – Oracle Marketing Cloud Industry Solutions
@MarilynECox
Marilyn.e.cox@oracle.com
Eloqua User for 6 years
If I couldn’t be a Modern
Marketer, I would be a professional wrestler with the WWE
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YOU DO WHAT?
HISTORY
EVOLUTION
PSYCHOLOGY
COMMUNICATIONS
STATISTICS
Syllabus
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Safe Harbor Statement
The following is intended to outline our general product direction. It
is intended for information purposes only, and may not be
incorporated into any contract. It is not a commitment to deliver any
material, code, or functionality, and should not be relied upon in
making purchasing decisions. The development, release, and timing
of any features or functionality described for Oracle’s products
remains at the sole discretion of Oracle.
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About Oracle Marketing Cloud Industry Solutions
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About Oracle Marketing Cloud Industry Solutions
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RESEARCHBOOKS DIGITAL
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TOURSIN PERSON VIRTUAL
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SPHERE OF INFLUENCEIMMEDIATE CIRCLE EXTENDED SOCIAL
NETWORK
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APPLICATION PROCESSPAPER ELECTRONIC
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STUDENT ENGAGEMENTFEET ON THE STREET DIGITAL
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PRESSURE TO DEMONSTRATE RESULTS
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PRESSURE TO SEGMENT
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LOYALTY THROUGH ENGAGEMENT
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CONTENT WITH SENTIMENT
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CONTENT CREATED BY STUDENTS
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RECRUITMENT THROUGH NURTURING
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ENGAGEMENT VIA TWITTER
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INSTAGRAM AND VINE
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THE POWER OF VIDEO
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PUBLISH WHAT THEY WANT
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THEY DO IT
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FINAL TAKEAWAYS
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SEGMENT AND TARGET
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CROWDSOURCE
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CAPTURE DIGITAL ENGAGEMENT
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AUTOMATE
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UNIFY TACTICS
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QUESTIONS?
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• Marilyn Cox
• Marketing Principal – Oracle Marketing Cloud Industry Solutions
• @MarilynECox
• Marilyn.e.cox@oracle.com
Come visit us at the CRM - Cloud Sales, Marketing,
Service & Social Demo Station in Oracle’s Exhibit, #310.
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Presentations from previous meetings are also available
This presentation and all Alliance 2014 presentations are available
for download from the Conference site at
www.alliance-conference.com
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