A high-level overview: Defining "design", design in higher education, in industry

Ariana Koblitz Design | iLab Lunch & Learn | January 17, 2014

Ariana’s Lunch n Learn

Design

DesignWhat is Design?

What is considered “design” in schools?

What do “designers” do in the professional world?

Q: why this presentation?

Q: why this presentation? * what do people mean when they call themselves a designer?

* how do academic degrees relate to design careers?

* how does “meas. of success” differ between different design areas?

What is Design?

How would you define DESIGN?

[insert here]

ANIMATION DESIGNFASHION DESIGNFURNITURE DESIGNINTERIOR DESIGNMEDICAL DEVICE DESIGN

WEBSITE DESIGNSHOE DESIGN

DESIGN

PRODUCT DESIGNSERVICE DESIGN

Our Office:

What aspects of a product do we think of as “designed”?

how it functions

how it lookshow it’s made

how it functions

Is there a better way to define design?

DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept

DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.

How does this work for you?

Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept

DESIGN: (noun) a specification of an object, manifested by some agent, intended to accomplish goals, in a particular environment, using a set of primitive components, satisfying a set of requirements, subject to some constraints.

Definition components help create a common language in a team

Paul Ralph and Yair Wang: A Proposal for a Formal Definition of the Design Concept

Example: Goalfunction optimisationfunction exploration

Object

Environment

Components

Requirements

Constraints

how it functions

What is design in higher education?

SOCIAL SCIENCESCOMPUTER SCIENCEMECHANICAL ENGINEERING

Academic buckets

GRAPHIC DESIGN

SOFTWARE ENGINEERINGMECHANICAL ENGINEERING DESIGN

INDUSTRIAL DESIGN

ANTHROPOLOGY

MECHANICAL ENGINEERING

SOCIAL SCIENCES

COMPUTER SCIENCES

Interdisciplinary Majors / Departments

kind of like a round calendar you can turn to meet your particular combination of interests / skills

HUMAN-COMPUTER-INTERACTION

GRAPHIC DESIGN

PRODUCT DESIGN

SCIENCE, TECHNOLOGY, in SOCIETY

SOCIAL SCIENCESCOMPUTER SCIENCES

SOCIAL SCIENCESMECHANICAL ENGINEERING

ARTMECHANICAL ENGINEERING

ARTCOMPUTER SCIENCES

SOCIAL SCIENCES

COMPUTER SCIENCES

Industrial Design

Craft Mass Production

Bauhaus

Explicit combination of art & mechanical engineering

SOCIAL SCIENCES

COMPUTER SCIENCES

Stanford Design

and... Computer Science increasingly plays a role in all of the above

UX + ME

UX + Social Sciences

UX + Hard Sciences

Data + ME

What do designers do?

Academic degree not 1:1to career anymore (or ever)

Leaving school, you now practice design. You define your own skills

Design industry

INDUSTRIAL DESIGNER

USER EXPERIENCE DESIGNERSOFTWARE DEVELOPERPRODUCT DESIGNER

So, that’s the big picture

So, that’s the big picture (you can go the other way around, too)

“to design”

Designers find new things in this equation to focus on

Focus on: product intangibles

Interaction design (UX)

Marketing / Advertising / Systems design

[and, always: overarching role of human-centered design]

Emerging professions in the world of the intangible

“to design”

idea layout / plan manufacturing final product

Expertise grows out of each of these

idea generationproblem identification

solution buildingiterative process sustainable design

holistic system design

The effects of globalization

product appealproduct functionality

outsourcing (even more complicated)delivery systems

The lone designer hero

Charles Eames

The myth of the lone designer hero

Resources for further reading:

LInkedIn discussion on types of design:

Slideshare on product failures:

Fast.co article on defining design:

Full dissertation by Canadian researchers:

Bauhaus manifesto:

Industrial design origins information:

Thank you!Any further questions?

A high-level overview: Defining "design", design in higher education, in industry

Design

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