A Discussion on Digital Media Broadcasting in Korea

Post on 03-Aug-2015

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Transcript of A Discussion on Digital Media Broadcasting in Korea

MOBILE TV, KOREA, AND GENDERDISCUSSING “MOTIVATORS FOR THE INTENTION TO USE MOBILE TV: A COMPARISON OF SOUTH KOREAN MALES AND FEMALES”

COM 546SPRING ’11EVAN WESTENBERGER

256 UNDERGRADS SURVEYED ABOUT DMB

DIGITAL MULTIMEDIA BROADCASTING?http://www.youtube.com/watch?v=FHG8JgVbJQ4

DMB DEVICESCELL PHONESCAR NAVIGATIONPORTABLE PLAYERSUSB DEVICESLAPTOPS

FASHION & STATUS SOCIAL INTERACTION

GENDER DIFFERENCES

TRIED MOBILE VOD?DOES IT HAVE A FUTURE?WHY DO YOU USE IT?

LET’S TALK

THANKS EVERYONE!MAIN SOURCEChoi, Y. K., Kim, J., & McMillan, S. (2009). Motivators for the intention to use mobile TV: A comparison of South Korean males and females. International Journal of Advertising (28), 147.

Good Neighbor English Camp by UNC – CFC – USFKantena lado A by angelrravelorlike y’know, whatever by istolethetvTwo Costume Themes, Dangerous in Combination by Clinton SteedsOld Cell Phone by DigitalAlan

IMAGESShare & Share Alike; Attribution

Bikeboystanley. (2007, March 29). Korean DMB Promotion Video [Video file]. Retrieved fromhttp://www.youtube.com/watch?v=FHG8JgVbJQ4

VIDEO