A Discussion on Digital Media Broadcasting in Korea

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MOBILE TV, KOREA, AND GENDER DISCUSSING “MOTIVATORS FOR THE INTENTION TO USE MOBILE TV: A COMPARISON OF SOUTH KOREAN MALES AND FEMALES” COM 546 SPRING ’11 EVAN WESTENBERGER

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Transcript of A Discussion on Digital Media Broadcasting in Korea

Page 1: A Discussion on Digital Media Broadcasting in Korea

MOBILE TV, KOREA, AND GENDERDISCUSSING “MOTIVATORS FOR THE INTENTION TO USE MOBILE TV: A COMPARISON OF SOUTH KOREAN MALES AND FEMALES”

COM 546SPRING ’11EVAN WESTENBERGER

Page 2: A Discussion on Digital Media Broadcasting in Korea

256 UNDERGRADS SURVEYED ABOUT DMB

Page 3: A Discussion on Digital Media Broadcasting in Korea

DIGITAL MULTIMEDIA BROADCASTING?http://www.youtube.com/watch?v=FHG8JgVbJQ4

http://www.youtube.com/watch?v=FHG8JgVbJQ4
http://www.youtube.com/watch?v=FHG8JgVbJQ4
http://www.youtube.com/watch?v=FHG8JgVbJQ4
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DMB DEVICESCELL PHONESCAR NAVIGATIONPORTABLE PLAYERSUSB DEVICESLAPTOPS

Page 5: A Discussion on Digital Media Broadcasting in Korea

FASHION & STATUS SOCIAL INTERACTION

GENDER DIFFERENCES

Page 6: A Discussion on Digital Media Broadcasting in Korea

TRIED MOBILE VOD?DOES IT HAVE A FUTURE?WHY DO YOU USE IT?

LET’S TALK

Page 7: A Discussion on Digital Media Broadcasting in Korea

THANKS EVERYONE!MAIN SOURCEChoi, Y. K., Kim, J., & McMillan, S. (2009). Motivators for the intention to use mobile TV: A comparison of South Korean males and females. International Journal of Advertising (28), 147.

Good Neighbor English Camp by UNC – CFC – USFKantena lado A by angelrravelorlike y’know, whatever by istolethetvTwo Costume Themes, Dangerous in Combination by Clinton SteedsOld Cell Phone by DigitalAlan

IMAGESShare & Share Alike; Attribution

Bikeboystanley. (2007, March 29). Korean DMB Promotion Video [Video file]. Retrieved fromhttp://www.youtube.com/watch?v=FHG8JgVbJQ4

VIDEO

http://www.flickr.com/photos/unc-cfc-usfk/3547343919/
http://www.flickr.com/photos/angelrravelor/321594137/
http://www.flickr.com/photos/angelrravelor/321594137/
http://www.flickr.com/photos/istolethetv/5089765928/
http://www.flickr.com/photos/cwsteeds/5390854638/
http://www.flickr.com/photos/cwsteeds/5390854638/
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Management Discussion and Analysis...& other Utility Services; Trade, Hotels, Transport, Communication and Broadcasting Services; Financial, Real Estate & Professional Services. 07

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8Kスーパーハイビジョンの 伝送技術Cable broadcasting standards of 8K are currently under discussion. Fundamental R&Ds of 8K terrestrial broadcasting are being conducted

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