A case study on designing the Australia Post iPhone and iPad app

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Presented at the UX Australia 2012 conference in Brisba

Transcript of A case study on designing the Australia Post iPhone and iPad app

Kathryn RossUX Australia, August 2012

DESIGNING THE AUSPOST IPHONE APP:

HOW WE DID IT

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S T A M F O R D I N T E R A C T I V E

Before After

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THE PROJECT KICKOFF

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S T A M F O R D I N T E R A C T I V E

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12 days

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12 days 1 day is practically

gone

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S T A M F O R D I N T E R A C T I V E

DESIGN APPROACH?

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WWYD?

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3

3

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S T A M F O R D I N T E R A C T I V E

POINT #1

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This is what ROCKED.

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S T A M F O R D I N T E R A C T I V E

1 2 3 4 5 6 7 8 910

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S T A M F O R D I N T E R A C T I V E

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S T A M F O R D I N T E R A C T I V E

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S T A M F O R D I N T E R A C T I V E

POINT #2

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User testing is GOLD.

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S T A M F O R D I N T E R A C T I V E

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S T A M F O R D I N T E R A C T I V E

NAVIGATION

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1. Tab 2. List 3. Springboard

business preferred

developer preferred

USER preferred

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OUTCOME…

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Wireframe design Live application

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S T A M F O R D I N T E R A C T I V E

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“I have to say, I am very impressed. This app is well designed by people who really get their users. It works, it is stylish, and it is intuitive…” 

Charles Malpas

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THANKS!

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Kathryn Rosskathrynr@stamfordinteractive.com.au