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Tuesday’s Tips & Tactics9 Attributes of the Preferred Landing Page

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The Preferred Landing Page

The Preferred Landing Page

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#1 – Capture IP Address

The Preferred Landing Page

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#2 – Testing

A B

The Preferred Landing Page

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#3 – Minimize Links

The Preferred Landing Page

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#4 – Form ~ One Call-To-Action

The Preferred Landing Page

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#5 – Value Proposition ~ Headline

The Preferred Landing Page

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#6 – Imagery ~ Video

The Preferred Landing Page

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#7 – Testimonials ~ Proof

The Preferred Landing Page

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#8 – Body Copy ~ What’s in it for them?

The Preferred Landing Page

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#9 – Bulleted List ~ What’s in it for them?

The Preferred Landing Page

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Social Proof ~ Sharing?

The Preferred Landing Page

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Above the Fold?

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The Preferred Landing Page

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