Post on 20-Mar-2017
8 Social Media Trends That MatterAnd How they Apply to Business
@Laurie Shook
Where Shall We Start? Pick a picture, and away we go!
Big Data & Social Analytics
� Customer service, PR, Marketing earliest “sweet spot” for social media
� Next phase: applying “Big Data” available in social media to impact other business areas
� Ticker Tags: Uses social media trends to alert investors in advance of stock price changes
� Other uses: Forecasting based on weather; inventory; product requirements; process improvement
Chewbacca Mom viral video & Hasbro stock price
Video Comes Alive
� People remember 10% of what they hear; 65% of what they see
� Infographics are 3X more likely to be shared
� Live streaming took off with Periscope in 2015; Facebook Live brings easy video creation and distribution to built-in audience live & later
� Implications for business: Do visual always. Do video now, as much as possible. Do Facebook “Live” now. The Eye by Tony Tasset
Social Commerce
� $3.3 B in US Sales tracked to Social media
� Facebook and YouTube introduced 360 ads for immersive experiences
� Pinterest drives $50 average sale
� 2 M pin product pins daily
� 93% use Pinterest for purchase planning
� Introduced buyable pinsSource: Social Media Today
Chats & Chat Bots Pique Curiosity
� Messaging Apps gaining strength� WhatsApp, Facebook Messenger
� Chat bot – Chatter robot or conversational agent
� Siri, Cortana, Alexa
� Automate routine transactions
� Save us from IVR jail!
Source: TechCrunch, 2016
Mobile Phone Lovers
� More Google searches occur on mobile than desktop
� Nearly 80% of time on social is via mobile
� Mobile ordering apps poular: Starbucks, Dunkin Donuts, Chick-fil-A
� Implications. Your website MUST be responsive or mobile friendly
� Implications: Plan to leverage location information and evaluate mobile ordering. Mobile Phone Lovers,
Banksy, Bristol.
Social Comes to the Enterprise
� 2/3 of Social Media’s Value lies in improving collaboration and communications within and across enterprises (McKinsey Global Institute)
� What’s the stumbling block? Usability? Security? Purpose?
� Facebook for Business being trialed
� Potential for LinkedIn/Microsoft
Employee Advocacy
� Employees have 10X the followers and 8X the social engagement as the brand
� Apps exist that help curate, customize and track content for employees, such as SocialChorus
� Successful example: Zappos
� Mainstream examples, AT&T, Starbucks
Social Media Today
What Social Media Strategies Should I Use for My Business?
� Different trends apply to different businesses� Mobile ordering great for chain retail
� Video great for all types—solopreneur, non-profit, SMB, enterprise
� Different platforms depending on business
� Should have a good business with a good product before you focus too much on social!
business2community
Social Media Can Overwhelm
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Category 1
Chart Title
FB Instagram Snapchat Twitter
Average Minutes per day ranges from 82 to 110 minutes
Prioritizing Focus Areas
Non-profit; Solopreneur SMB EnterpriseLinkedIN Sales; recruiting;
thought leadership; Pulse
B2B Sales; Pulse; recruiting
Facebook Events; ads; posts; boost
Posts, Events; boosts; ads;
Posts; Events; boost; ads;
Posts; boosts; ads;
Twitter News; events Amplification Customer service; news
Instagram; If visual appeal If visual appeal If visual appeal B2C yes; B2B depends
Pinterest If product related
If product related
Website Yes Maybe Yes YesSnapchat Marketers Dabble Research
8 Social Trends that Matter
And how they apply to businessLaurie ShookLauriejshook@gmail.com
@LaurieShook on Twitter and Facebook972-767-9291