7 MARKETING LESSONS FROM THE ALS ICE

BUCKET CHALLENGE

The ALS Ice Bucket Challenge demonstrates the

power of social media to influence cause marketing on

a national scale.

It was a perfect storm of social media, celebrity and grass-roots

philanthropy, producing hurricane-strength viral social

engagement during the dog days of summer.

another social storm like this

ALS Ice Bucket Challenge holds several important lessons for marketers trying to reverse engineer the secret of the ALS

#1 Time It Right

#3 Mix In A Few Celebrities

#4 KISS

#5 Consider Street Credibility

#6 Focus on the Goal

#7 Reputation Matters

The ALS Ice Bucket Challenge is/was just a once-in-a-lifetime event, right? Under the right conditions, the perfect social media storm can be duplicated. There are many

actionable lessons for marketing professionals looking to create the next

social media sensation.

Steve Olenski is a Sr. Content Strategist at Oracle Marketing Cloud. He is a regular contributor to Forbes, Business Insider, Marketing Land, Social Media Today and many other publications. Follow him on Twitter at @steveolenski. The views here do not necessarily reflect those of the Oracle Marketing Cloud.

Original Source: http://onforb.es/1rACxWA

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