Post on 10-Jul-2015
www.avptglobal.com @expresscourses
Diane Shawe M.Ed
Founder CEOAVPT LTD
Specialise in resourcing short courses via a pre-populated LMS
solution for POINT OF NEED TRAINING
VIA MOBILE DEVICES.
www.avptglobal.com @expresscourses
STEP ONE
STOP MARKETINGTO THE WRONG
CUSTOMERS!
www.avptglobal.com @expresscourses
If your not sure whoYour wrong customers are
Consider this question
What do broke people Want when surfing the net?
www.avptglobal.com @expresscourses
Stop encouragingthe wrong customers
to sign up by inadvertently targeting them
www.avptglobal.com @expresscourses
If your website doesn’tClearly state whoYour product is forthe wrong peoplewill enquiry andthey won’t convert
www.avptglobal.com @expresscourses
STEP THREE
The 3 Click policy
OVER 80%OF
INTERNET ACCESS IS NOW VIA A MOBILE
DEVICE
www.avptglobal.com @expresscourses
Stop beating up your Potential customers With complicated
Information and images that such up time and bandwidth
Why you should invest in a
landing page
www.avptglobal.com @expresscourses
• NO TRIALS• NO GUARANTEES• NO MONEY BACK GUARANTEE• NO WAY TO
TRY OUT YOUR PRODUCT OR SERVICES
By not giving them
www.avptglobal.com @expresscourses
MAKE PROSPECTSHAVE TOACTIVELYCANCEL IF THEYWANT OUT
www.avptglobal.com @expresscourses
IT IS HERETO STAY AND IT
IS NOW BECOMINGTHE PREFERRED
WAY TO COMMUNICATE
www.avptglobal.com @expresscourses
Who’s the Wrong Customer?Who won’t see the value in your offering?Who won’t recognise value quickly once they are visit your website or app?Who will need lots of help and support?Who is the service, product or feature set for?Who will take advantage of your offer and why?
SO TO CONCLUDE…Try to understand:
And then go market to them specifically
www.avptglobal.com @expresscourses
THANK YOU
If you would like to know more about what we do please
call 0203 551 2621