6 vital ways to consistantly keep your sales funnel full. presentation by diane shawe dec 2014

www.avptglobal.com @expresscourses

http://www.avptglobal.com/


Diane Shawe M.Ed

Founder CEOAVPT LTD

Specialise in resourcing short courses via a pre-populated LMS

solution for POINT OF NEED TRAINING

VIA MOBILE DEVICES.



STEP ONE

STOP MARKETINGTO THE WRONG

CUSTOMERS!



If your not sure whoYour wrong customers are

Consider this question

What do broke people Want when surfing the net?



Stop encouragingthe wrong customers

to sign up by inadvertently targeting them



STEP TWO

DEFINE YOURIDEAL CUSTOMERS



If your website doesn’tClearly state whoYour product is forthe wrong peoplewill enquiry andthey won’t convert



STEP THREE

The 3 Click policy

OVER 80%OF

INTERNET ACCESS IS NOW VIA A MOBILE

DEVICE



Stop beating up your Potential customers With complicated

Information and images that such up time and bandwidth

Why you should invest in a

landing page



STEP FOUR

DON’T PUNISH

PROSPECT!



• NO TRIALS• NO GUARANTEES• NO MONEY BACK GUARANTEE• NO WAY TO

TRY OUT YOUR PRODUCT OR SERVICES

By not giving them



STEP FIVE

DON’T TRAP THEPROSPECT!



MAKE PROSPECTSHAVE TOACTIVELYCANCEL IF THEYWANT OUT



STEP SIX

OPTIMISE YOUR SOCIAL MEDIA!



IT IS HERETO STAY AND IT

IS NOW BECOMINGTHE PREFERRED

WAY TO COMMUNICATE



Who’s the Wrong Customer?Who won’t see the value in your offering?Who won’t recognise value quickly once they are visit your website or app?Who will need lots of help and support?Who is the service, product or feature set for?Who will take advantage of your offer and why?

SO TO CONCLUDE…Try to understand:

And then go market to them specifically



THANK YOU

If you would like to know more about what we do please

call 0203 551 2621


www.avptglobal.com


6 vital ways to consistantly keep your sales funnel full. presentation by diane shawe dec 2014

Business

Transcript of 6 vital ways to consistantly keep your sales funnel full. presentation by diane shawe dec 2014