6 Social Media Marketing Trends for 2015

Post on 28-Jul-2015

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Transcript of 6 Social Media Marketing Trends for 2015

Social Media Marketing

Trends Happening

Today

6

Emergence of New

Social Networks

~Social Networks showed

impressive growth in both

# of users as well as active

users

What does this mean for

your business?

Opportunities

to grow your

business via

social media!

Trends that

will have a

huge impact

on social

media

marketing

1

2

3

4

5

6

Visual

Payments

Niche Social Networks

Smart Devices

Mobile

Social Media Spending

Visual

Visual content

drives way more

traffic than

textual content

1

Visual content

is increasing

across social

networks!

70% Jump in the use of Visual

Content in 2014

Payments

~Users can send money to each other on Facebook

~Buy button on Twitter

~Send money to friends with Snapcash on Snapchat

2

Enables elimination of purchasing steps

& allows interested buyers to purchase

your product in just one click

Small communities who

share common interests

Niche Social Networks 3

Tiny Networks: Houzz for Home

Decor, CafeMom for mothers, etc.

Invest your Time in

Targeting these

Niched Networks

Smart Devices 4

Smart devices connected to social

networks will radically change the way

users share & consume updates on social

media

Make use of smart

devices in your social

media campaigns

Mobile devices

are the largest

source of

internet traffic

Mobile 5

Think mobile first while designing

marketing campaigns & visual

content

Social media has

taken a big share of

marketing budgets

Social Media Spending 6

According to Statist, U.S.

businesses spent $7.52 billion on

social media marketing which will

jump by 25% in 2015 to $9.74

billion.

Follow these trends and

start planning your social

media marketing

campaigns!

https://www.viraltag.com/

/viraltag

@viraltag

@viraltag

/company/viraltag