6 Social Media Marketing Trends for 2015
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Transcript of 6 Social Media Marketing Trends for 2015
Social Media Marketing
Trends Happening
Today
6
Emergence of New
Social Networks
~Social Networks showed
impressive growth in both
# of users as well as active
users
What does this mean for
your business?
Opportunities
to grow your
business via
social media!
Trends that
will have a
huge impact
on social
media
marketing
1
2
3
4
5
6
Visual
Payments
Niche Social Networks
Smart Devices
Mobile
Social Media Spending
Visual
Visual content
drives way more
traffic than
textual content
1
Visual content
is increasing
across social
networks!
70% Jump in the use of Visual
Content in 2014
Payments
~Users can send money to each other on Facebook
~Buy button on Twitter
~Send money to friends with Snapcash on Snapchat
2
Enables elimination of purchasing steps
& allows interested buyers to purchase
your product in just one click
Small communities who
share common interests
Niche Social Networks 3
Tiny Networks: Houzz for Home
Decor, CafeMom for mothers, etc.
Invest your Time in
Targeting these
Niched Networks
Smart Devices 4
Smart devices connected to social
networks will radically change the way
users share & consume updates on social
media
Make use of smart
devices in your social
media campaigns
Mobile devices
are the largest
source of
internet traffic
Mobile 5
Think mobile first while designing
marketing campaigns & visual
content
Social media has
taken a big share of
marketing budgets
Social Media Spending 6
According to Statist, U.S.
businesses spent $7.52 billion on
social media marketing which will
jump by 25% in 2015 to $9.74
billion.
Follow these trends and
start planning your social
media marketing
campaigns!
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