Post on 17-Jan-2016
6 Qualities of a Great Blog Post
1) Post can be read quickly
Average visitor to a blog stays 96 seconds. They don’t want to read a novel. Aim for
about 500 words per post.
2) Post is scanable
Can visitors look at your post for 30 seconds and know what it’s about?
Making a post scanable• Use bold, italics, and underlining
These help your reader focus in on the important points
• Include headings and listsEasier and faster for people to go through a list than an essay
style post
• Use imagesEyes are drawn to pictures. Be strategic and place them by
your key points
3) Title is catchy
Is your title catchy? Does it make an interesting first impression?
4) Writing is plain, concise, and has a common-sense
style Sound conversational, like you’re talking to your friend, but avoid confusing slang
and jargon. Don’t be too wordy.
5) End post with a question
Get a conversation started!! The best way to get people to comment is to
ask a question.
6) Proofread, and then Proofread again
You want to sound creditable. Spelling mistakes, typos, and grammar issues
just hurt your case.