6 Qualities of a Great Blog Post

1) Post can be read quickly

Average visitor to a blog stays 96 seconds. They don’t want to read a novel. Aim for

about 500 words per post.

2) Post is scanable

Can visitors look at your post for 30 seconds and know what it’s about?

Making a post scanable• Use bold, italics, and underlining

These help your reader focus in on the important points

• Include headings and listsEasier and faster for people to go through a list than an essay

style post

• Use imagesEyes are drawn to pictures. Be strategic and place them by

your key points

3) Title is catchy

Is your title catchy? Does it make an interesting first impression?

4) Writing is plain, concise, and has a common-sense

style Sound conversational, like you’re talking to your friend, but avoid confusing slang

and jargon. Don’t be too wordy.

5) End post with a question

Get a conversation started!! The best way to get people to comment is to

ask a question.

6) Proofread, and then Proofread again

You want to sound creditable. Spelling mistakes, typos, and grammar issues

just hurt your case.