MIND OVER MATTER Tactics for Testing Assumptions & Increasing Conversion

Tiffany daSilva Conversion Rate Optimization

@bellastone

WHERE IT ALL STARTED…

Tiffany daSilva @bellastone

WHAT DID I LEARN?

Do Things That Don’t Scale

Ask Questions

Try New Things & Fail Fast

Tiffany daSilva @bellastone

#1 CHALLENGE AS A CRO

EXPERIENCE TECH TRENDS KEEPING TRACK

CONFIDENCE TO MAKE DECISIONS

Tiffany daSilva @bellastone

Uhhh….

Have an idea

Paralyzed

Tiffany daSilva @bellastone

Good Bad

Right Wrong

Tiffany daSilva @bellastone

THE SOCIAL PROOF DILEMMA

“It always works”

CHANGING YOUR OPINION1) Ask Yourself - What do you really believe?

2) Think About it – How well based is the opinion you already hold?

3) Analyze – How good is the evidence?

4) Be Critical – Does the evidence really contradict what you already believe?

5.)Figure out – If current evidence is insufficient – what would make it sufficient?

6.) Be Real – Is it worth it?

Tiffany daSilva @bellastone

51%+

MYTHBUSTERS

“The thing is, we love it when we're wrong. It's like the best

possible thing that can happen to us... The simple reason is that that's

an opportunity for us to learn something. “

Tiffany daSilva @bellastone

1. Popups

II. Headlines

III. No Comments

1.5

3

4.5

6

Tiffany daSilva @bellastone

THE CONFIDENCE CODE

“Confidence is life’s enabler. It is the quality that turns

thoughts into action. “

Tiffany daSilva @bellastone

Tiffany daSilva @bellastone

Let’s bring it back to ’92…

THANK YOU!Tiffany daSilva @bellastone