Post on 06-Jul-2015
description
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Facebook Friends5 Easy Ways Engage Your
Session Framework
•Timeline’s new features, do’s and don’ts.
•Examples.
•Close with five action points to start on today.
•Cole Directory published in 1947.•Crisscross directory of addresses & phone numbers.•Invaluable information for a number of industries:
•Telemarketing•Debt collection •Law enforcement
•Today, web-based lead generation for businesses.
Background
Jack Cole
Features:• Webinars
• Playbook download
• Articles
• Buddy’s Blog
• Resources
•Marketing has become more visual storytelling.
•845 million active users.
•Sharing more than 100 billion social connections.
Like BoxTag using @
851 Pixels315
Pixels
Images should be:• Representative of your brand• Creative• Updated frequentlyDon’t include:•Price/purchase information•Call-to-actions•Contact information•Misleading/deceptive
Cover Photo
For Brick & Mortar Stores:• Highlight physical location• Phone number• Hours/days of the weekVirtual:•Website•Specials/discounts•Call-to-Actions
About Section
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180 Pixels
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Apps:• Below your cover photo• Arrange and re-arrange• 12 apps to feature in allThink about:•Add Contact me App•Quote App•Blog•Pinterest•Personalize photos
Apps
Timeline Tips
Regularly:• Check your admin panel•Post updates
•2/3 times a day/week•Just be consistent
Think about sharing:•Industry news•Like/share other business information •Employee celebrations•Blog•Contests/company news
Pictures:•Representative of your brand•Creative•Updated frequentlyVideos:•1-3 minutes in length•How-tos, testimonials, promotions Questions, blog articles:•Relate to your service/industry •Relevant•Interesting
Post Interesting Content
Highlight Posts
•Pins are located in the upper right hand corner•Stays at the top of your Timeline for up to 7 days
Always Respond, never delete:
•Be courteous, ask to talk offline
•Offer a customer service number
•Be representative of your brand
•Watch what employees are saying/posting
•Consider a social media policy
Timely Response
•Share
•Like
•Respond to your
friend’s content
Share the love
Consider:•Post at least once a week
•Ideally once/twice a day•Create conversations/build relationships•Schedule Facebook updates with free tools
•Hootsuite•Keep tabs on the competition•See how your favorite stores, brands & companies are engaging with their friends
More Tips
Resources
facebook.com/FacebookPages
www.socialmediaexaminer.com
www.Hubspot.com
www.hootsuite.com
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