B2B Online marketing Mistakes You Don’t Know You Are Making 5

If you are not online you are simply not found

84%

of B2B buyers start their research online  

Source:  The  State  of  Demand  Genera3on  (by  Salesforce)  

Yet, things work differently In b2b

Do you also Make these common mistakes?

Failing to Attract The Right Prospects

Sadly, most of your prospects are not ready to buy

3   3% Buying Now 6-7% Open to It

30% think that they are not interested

30% not thinking

30% not interested

Chet Holmes

SPECIFIC NICHE O/en, you are active in a

with special2ed, compl4 solutions

Sometimes unknown product categories

Your pr5pects may simply be

unaware Of the t6e of service you are offering

The Informational Website

we8ite 

newsletters

social networks  

Most companies spread information about

themselves and their services via:

Only relevant for

small number of prospects 95e aware of the t6e of service you offer and the terminology you use to describe it.

example For

Searching for Search volume

web conferencing tools 260 tools for online

meetings 0

teleworking 5400

working from home 40500

team collaboration 1300

online collaboration 2400

sales meeting 1000

We live in an

Over-communicated society

People are used to

ignore commercial messages

On average you have

8 seconds to grab the attention of your pr5pects

Attention Capturing Landing Pages

Failing to Follow Up

Source: The National Sales Executive Association  

9is is how many times you need to follow up!

Sales professionals follow up on average 

only three times

Source: The National Sales Executive Association  

You don’t have the time

Can (parts of) this 

Be automated? 9e answer is: yes. Coming right up

Pitching Too Early

Do you Pitch  When you meet someone for the first time

them your service?

People being sold to hate  

79% Of marketing leads never convert into sales. Lack of lead nurturing is the common cause !

Lead nurturing  Answer:

Source: Marketing Sherpa!

Companies that 4cel at

lead nurturing

50%

Source: Forrester Research  

more sales-ready leads at

30%

less c5t

generate

Not building a Growth Engine

Sales is not a dark art accessible to a few selected individuals

There is a lot of structure in sales. In fact, it can be engineered.

There is a lot of structure. In fact, it can be engineered

Growth engine It’s like building a

attract the right pr5pects even if they are not ready to buy

capture leads & get their permission to market to them

nurture your leads until they are ready to buy

1  

2  

3  

score leads to know when they are ready for the n4t step 4  

$€£ Use METRICS for CAC, LTV and conversion 5  

FREE COURSE: 5 VIDEOS ON HOW TO BUILD THE GROWTH ENGINE FOR YOUR COMPANY

Check it out here: j.mp/GrowthTurbine