£5 Apps, 14th August 2007

The gritty reality of founding a software company

Where It All Began

“And they have a plan”

What do we do?

• 99% work for hire

• For the telecomms industry:R&D, prototyping, IXD, production

• For content owners & VC-funded startups:Product development & operations

• For the marcomms industry:Interpreting & executing mobile advertising

gardenthere’s a

in yourmobile...

November 11, 2004Portfolio Q4 2004

Popcorn Catch (2003)

Conversion of a Flash game from the Disney

Channel; game concept and UI reworked for

Series 60 handsets

November 11, 2004Portfolio Q4 2004

BBC Radiomate (2004)

A personal radio guide for Series 40 handsets:

downloads EPG data, DAB text feeds and webcam

imagery, allows keyword and genre-based searches

of upcoming programmes

What we’re doing next

• More with our IP

• Cactus

• Cicada

• Exploring themes

• Framework for mass TV interaction

• Casual communication

Pith

• Starting out: working with friends, complementaritude, 50/50, location

• Growing up: focusing, design vs technology, bloodymindedness and luck

• Doing it: time-wasters & rev share, NDAs & confidentiality, business isn’t the work, advertising & PR, tigers in the sausage factory

• Work/life, exercise, finding enjoyment

£5 Apps, 14th August 2007

Thanks for listening!

I’ve been Tom.Hume@futureplatforms.com