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Prof. Remigio Joseph De Ungria

4i Learning ApproachFor Doctors and Medical

Professionals

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The 4i Marketing Solution for

Doctors & Medical Pros !

a. Isolate & integrate key marketing

concepts

b. Innovative action oriented

templates

c. Insight and data generating

d. Individually relevant & inspirational

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4i process involves 4 areas

CONCEPTS

Isolate KEYIdeas

RP MEDICAL

APPLICATIONS

Apply!!!

LOCAL EXAMPLES

Think!

KOTLER EXAMPLES

Its There.Why reinvent?

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4i answers-

What’s in it for me, myself, I?

CONCEPTS

LOCAL EXAMPLES

KOTLER EXAMPLES

RP MEDICAL

APPLICATIONS

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4i = Isolate, Innovate Inspire,

Individualize

Focus on the intersection of the 4i’s as this

is what is essential to the doctor

CONCEPTS

LOCAL EXAMPLES

KOTLER EXAMPLES

RP MEDICAL

APPLICATIONS

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DEFINING MARKETING for the

21st

CENTURY

Adjust or Perish…

Chapter 1…

The 4iApproach

In Action

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What can be marketed?

Everything!!!

• Goods

• Services

• Experiences & Events

• Persons

• Places

• Properties

• Organizations

• Information & Ideas

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Concept 2

Services are marketed (p.46)

Kotler: Airlines, Barbershop

Local: Smart prepaid load, BPI ATM

RP medical application:

Patient consulting a doctor

ECG

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Concept 4

Persons are marketed (p.46)

Kotler: Artists, Physicians

Local: Mar Roxas, Jojo Binay

RP medical application:

Dr. Vicki Belo, Dr. Alfredo Bengzon,

Dr. Hayden Kho

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Concept 10

Ideas are marketed (p.46)

Kotler: Revlon & hope, drunk drivers

Local: _____________, ____________

RP medical applications:

• _____________________________

• _____________________________

• _____________________________

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For your assigned chapter

1. Choose Top 10 to 20 Concepts

2. Identify Kotler example for the concept

3. Find Local and Medical Examples

4. Create Powerpoint report using this

template

5. Upload on slideshare

6. Post the slideshare url or link as a

comment on class page

7. Discuss with your group on Session 2

Individual Student Assignment

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1. Discuss each individual chapter

assignment

2. Take a group action photo during Session

2 and post as a comment

3. Choose the best concepts to include in a

30 minute group report

4. Upload the consolidated group report on

slideshare before end of Session 2

5. Post the slideshare link or url as a

comment on class page before Session 2

ends

6. Be prepared to report on Session 3

Group Assignment on Session 2

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Prof. Remigio Joseph De Ungria

4i Learning ApproachFor Doctors and Medical

Professionals

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The following slides show the

following:

1st

Cover Page

Outline

Sample Body

Summary

Closing Cover Page

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# LOVE

# REMEMBER

MARKETING

MODEL

(A Visual, Interactive Technique

To Master Marketing 101)

Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM

Ateneo Graduate School of Business

Ateneo School of Medicine and Public Health

21st Century

Edition

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What will this love story tell?

1. Why Models?

2. Why Images?

3. Marketing 101 concepts

4. All concepts in 1 visual framework

5. 21st

Century Realities

6. Picture & Win!

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What will this love story tell?

1. Why Models?

2. Why Images?

3. Marketing 101 concepts

4. All concepts in 1 visual framework

5. 21st

Century Realities

6. Picture & Win!

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1. Why Models?

Models, paradigms, systems

– Directions - Traffic

Provides order, reference points

– for quick VALID decisions

– common USEFUL understanding

– BUT, know limitations

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1. Goods

2. Services

3. Experiences & Events

4. Persons

5. Places

6. Properties

7. Organizations

8. Information & Ideas

21st

Century Same Concept 5:

Everything is marketed !

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What will this love story tell?

1. Why Models?

2. Why Images?

3. Marketing 101 concepts

4. All concepts in 1 visual framework

5. 21st

Century Realities

6. Picture & Win!

www. facebook.com/v65ASMPHMarkma

# LOVE

# REMEMBER

MARKETING

MODEL

(A Visual, Interactive Technique

To Master Marketing 101)

Prof. Remigio Joseph A. De Ungria Jr., MBA, CDM

Ateneo Graduate School of Business

Ateneo School of Medicine and Public Health

21st Century

Edition