Post on 28-Nov-2014
description
Discovery Event
9.30 Welcome
9.35 Introduction to 4CNW Talent Carol Sinclair, Cultural Enterprise Office
9.50 Background Mary McAuliffe, Creative State North West
10.05 Case Study Sharon Eastwood, Woodrow & David Quinn, Avenir
10.30 Making an Application Carol Sinclair, Cultural Enterprise Office
10.40 Break for coffee set up/coffee
11.10 Q&A All speakers
11.30 Finish
4CNW TALENT Creative Challenge Celtic Crescent North West
What is 4CNW TALENT
1. A fund to enable businesses to commission
creative professionals
2. A programme of support and brokerage to
make the process easy
3. An opportunity to make use of creative
expertise to help grow your business
4CNW TALENT Fund
• Between 1,000 and 5,000 euros in cash
awarded to selected businesses
• The award must be matched by the business
to create a fund of 2,000 to 10,000 euros
• The fund is used to commission a creative
business to deliver products or services
Industry Application Process
2012
Challenges selected by expert panel 22nd Mar
Online applications 7th Jan to 18th Feb 2013
www.creativestatenorthwest.com
Broker supports successful businesses
with preparation of project brief and
selection of creative
EU definition - The term “creative industries” refers
to a range of economic activities that deal with the
creation, production and distribution of creative
goods and services. Creative industries build upon
a rich and diverse core of cultural heritage, skilful
arts and other creative crafts, and provide products
and services in sectors such as publishing, media,
software, gaming, consultancy, advertising, arts,
entertainment, TV, design fashion and architecture.
Definition of a Creative Business
What Types of Projects
Business development through…….. branding, web development, film making, creative production, music composition, voice over, creative writing, photography, 3D rendering, interior design, signage, graphic design, animation, sound recording, product development, acting, service design………..
Project Examples
• Airport working with creative producer to live stream music events and increase tourism
• Seaweed company working with a film maker to produce promotional and training materials
• Museum working with an architectural designer to improve signage and use of space
• Environmental consultancy working with a graphic and web designer to rebrand business
www.creativestatenorthwest.com/stories
Eligible Businesses
Businesses in one of the following sectors:
• Agri-food
• Life Sciences
• Technology
• Tourism
Businesses in one of the following sectors:
• Agri-food – Chocolate, Seaweed
• Life Sciences
• Technology – Ecological Consultancy
• Tourism – Museum, Airport
Eligible Businesses
Regional Broker Network
Ireland : Creative State North West (PPP)
Northern Ireland : NORIBIC
Scotland: Cultural Enterprise Office
WORKING TOGETHER
4CNW BUSINESS SUPPORT PROGRAMME
Cross Sector Collaboration - Regional Vision - Concrete Action
4CNW TALENT VOUCHER
HOW DOES IT WORK?
4CNW BUSINESS INNOVATION SUPPORT PROGRAMME
THE PROCESS:
• Registration
• Matchmaking
• Collaboration
EXAMPLES
Industry Challenges
Creative Services
Agri-food - Add value to product range
Life Sciences
- New market need
Technology - New raw materials
Tourism - Increase competitiveness/ sales
Web Designer
Film Maker
Photographer
Jeweller
Fashion Designer
Graphic Design
Ceramicist
Blacksmith
Writer
Musician
Theatre Company
IMPACTS 4CNW will drive new linkages between the
creative sector and 4 key industry sectors
Demonstrate the role of creative industries in the wider eco system of innovation
Provide a new model for measuring CI’s impact as a catalyst for economic growth. Furthermore, it is expected that 150 jobs will be safeguarded.
4CNW: Business Support
Programme Summary
FIND OUT MORE
Visit our website:
www.creativestatenorthwest.com
Mary Mc Auliffe, Programme Director
The Creative State North West
THANK YOU
Sharon Eastwood
Woodrow Sustainable
Solutions
Environmental Consultancy based
in Sligo, trading since 2004.
Services:
• Ecological assessment from large
scale developments to strategic planning and advice for Communities, TidyTowns and individuals.
• Ecological Surveys for habitats and species, specialising in bats, birds and invertebrates.
• Exciting pioneering projects
• Clients: NPWS, Fáilte Ireland, LEADER, Wind Farm developers, TidyTowns
Innovation Challenge
• Position ourselves as North West’s One-
stop shop for ecological services for wind
farm developers.
• Design Consultancy - to brand and
position ourselves thus in the market and
produce a package of materials to
promote the company to this growing
market.
Creative elected – Avenir
Irish Graphic Design & Web Based
Company
‘Clean Simple Professional Design that
People Like’
Marketing/ Branding Materials:
Web site
Company Name
LinkedIn Profiles
Marketing flyers & Materials
Language/clarity of explaining our services
Website • Highlighted our skills and services.
• Reflected our values
• Needed something flexible/ that we can
self-manage to react to changes in sector
and competitors.
• Lot of time working with David to balance
technical and industry needs.
• Time understanding jargon
Thank you
AVENIR
David Quinn
Industry Application Details
• Eligibility Criteria
• How to Apply
• Frequently Asked Questions (FAQs)
Eligibility Criteria
• Be a business in one of the following sectors: Agri-food, Life Sciences, Technology or Tourism
• Have a business address in Scotland, Ireland North
West or Northern Ireland
• Be a business that has moved past early stage development and into its growth phase of its lifecycle i.e. trading for one year or more
• Be in a position to match fund the talent voucher awarded.
Agri-food, Life Sciences, Tourism or Technology
Must have been trading for 1 year
Must be in a growth phase and have a business innovation
challenge in one of the following areas
•Development of a new product, process or service
•New uses for existing products, processes or services
•Business model innovation
Definition of Business
Application Process
Is very simple!
online application @
www.creativestatenorthwest.com
Section 1 – Company Details
Compulsory Fields
• Company details
• Principal Business Activity (100 words maximum)
– Describe the company, its products and/or services
Non-compulsory Fields
• Turnover/income (2009-2011)
• Export (yes/no), Countries you export to
• Website & Facebook address
Section 1 – Declaration
• Signed by authorised officer of the company
• Electronic signature
• Yes/No answers
You must declare that your business:
1. Has moved past early stage and into growth phase
2. Will use voucher for eligible activities only and will pay VAT if applicable
3. Is solvent
Section 2 – Your Business
Challenge
Type of Challenge:
•New or improved product
•New or improved process
•New or improved service
•New or improved business model
•Other (Please specify)
Describe your challenge
•200 words maximum
•Collaboration period is 3 months May- Aug 2013
•Must be realistic to deliver within this timeframe
•If possible indicate the type of expertise you feel you require
•Must add value to your business and improve bottom line profitability
Section 2 – Your Business
Challenge
What information do I provide in the 200 words?
•Describe the challenge you would like to address
•How would solving this help your business?
•What needs to be delivered?
•What would you like to do differently?
•What areas of expertise are you lacking?
•Describe the new market you wish to target
Frequently Asked Questions
(FAQs)
Budget for Challenge is payable in Euro only….
1.Your Max. Contribution = € _____
2.Our Matched Contribution = €_____
3.Project Fund (1+2) = €_____
4CNW will match fund on a 1:1 basis, up to a maximum of €5,000 All details on the application form will be treated confidentially and used only to administer your relationship with 4CNW
Section 2 – Your Business
Challenge
Frequently Asked Questions
(FAQs)
• Read FAQs online before you complete the
application form
• To date – 40+ FAQ’s
• Email scotland@creativestatenorthwest.com
if there are any further questions you would like
answered
• What are the creative industries?
• What support is available?
• Are there examples of 4CNW talent voucher project collaborations I can review?
• How will I receive the funding?
• Who is the contract for collaboration between?
• Intellectual property rights issues?
• What about confidentiality with the creative company?
Frequently Asked Questions
(FAQs)
• Achieving compliance
with statutory
regulations or legislation
• Intellectual property
protection
• Standard training
courses
• Software purchases
• Equipment purchases
• Aid that would subsidise
the cost of exports
• Internships for students
• Accreditations
• Capital items
• Travel costs
• 'Live' and existing projects
• Legal advice
• Changes that only alter the
design or text content of a
website or printed material
Ineligible Costs
What kind of web design, marketing, printed
materials or video production activities are eligible?
Projects must aim at radical improvements such as:
•Opening up a new market for the business
•Altering the way the business distributes its products
•Providing a new way of interacting with customers
Eligible Costs
Summary
• All details on www.creativestatenorthwest.com
• Broker helpdesk scotland@creativestatenorthwest.com
• Application deadline is 4pm 18th February 2013
• Apply online @ www.creativestatenorthwest.com
4CNW TALENT
Connect with us:
www.creativestatenorthwest.com
facebook.com/TheCreativeState
twitter.com/CreativeStateNW
Project Timetable
•Business application deadline 18th Feb 2013
•Creative application deadline 8th Mar 2013
•Successful Businesses notified 1st Apr 2013
•Successful Businesses prepare project brief
•Shortlisted Creatives prepare pitches
•Matchmaking 29th, 30th Apr and 1st May
•Projects start 20th May 2013
•Projects finish 20th Aug 2013