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Social Selling at Scale4 Ways to Help Your Team Sell Socially
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Peter MollinsQuestions:marketing@knowledgetree.com@knowledgetree
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Provide value to prospects that increases likelihood of advancing sales.
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Who’s your audience?
Be Special (-ized)
Repeat, Broadly Measure
4 Keys to Social Selling at Scale
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The average B2B decision team is 5+
people.Source: CEB
Other Priorities
Internal Dynamics
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6
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Morecomplexity
Less Access
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Benefits Trade-Offs
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9
80%of sales people add no value
to their buyers
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10
What messages resonate?
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11
2xReps with effective messaging and
content are twice as effective
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12
Follow Experts
Insist on Experts
Be an Expert
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13
Focus on more meaningful conversations.
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14
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Identify Where to Invest Next15
• Share messages that win• Avoid low-performing content • Identify winning personae • Identify winning vehicles• Insist on more of what works
© KnowledgeTree 2016
Who’s your audience?
Be Special (-ized)
Repeat, Broadly Measure
4 Keys to Social Selling at Scale
© KnowledgeTree 2016
Social Selling at Scale4 Ways to Help Your Team Sell Socially