4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

PresentedbyJosephC.Kunz,Jr.KunzOnPublishing.com

Introduction•Amongthebasicfoundationsofathrivingprofitablebusinessisanactive,ongoing,andprofessional-lookingoutboundmarketingpresence.

4SimpleLow-CostWaysToImproveYourOutboundMarketingEfforts

Introduction•Itdoesn’tmatterifyouareahome-basedbusiness,orone-personprofessionaloffice,orabusinesswithmanyemployees.•Thislistdoesn’tchangenomatterhowsmallorlargeyourcompany.

FYI:SomeQuickDefinitions1.OutboundMarketing:Yourmarketingeffortsthatpushes,orhelps,customerstofindyourcompany.a.Examples:TVandradioads,directmail,productcatalogs,andtradeshowdisplays.

Ontheotherhand...

FYI:SomeQuickDefinitions2.InboundMarketing:Youcreatecontentthatpulls,orattracts,ormotivates,peopletofindyourcompany.•Thisiscontentthatisofinteresttotheconsumers.•Contentwithinformationthatconsumerswillfindhelpfultotheirownsituation.

FYI:SomeQuickDefinitions•Thiscontentisnotaboutyourcompany,butabouttheconsumer’sneeds.a.Examples:articlemarketing,blogging,freevideos,freewebinars,andfreeebooks.

FYI:SomeQuickDefinitions•Obviously,thereisalotofoverlappingbetweenthetwo.•Andeachtypehelpstheotherworkbetter.•Butthatwasaverysimpleexplanationofthedifferences.•Now,ontothesimplelow-costwaystoimproveyouroutboundmarketingefforts:

Improvement#1.KeepWebsiteCurrent•Yourwebsiteisyourmostessentialmarketingtool.•Itwillbeworkingforyou24/7/365.•It’sthefirstplacethateveryonewillgotolearnmoreaboutyouandyourbusiness.•Youmustalwaysmakesurethatit’sworkingatitspeakperformance.

Improvement#1.KeepWebsiteCurrent•Everylinkmustbeactive,andeverypictureandgraphicmustappearasitwasmeanttoappear.•Makesurethateverypdfisworkingproperly,andthatthelinksinsideeachpdfarealsoworking.•Makesurethatallofyourdates,statistics,andfactsarecurrentandaccurate.

Improvement#1.KeepWebsiteCurrent•Becertainthatyourpagesareeasytonavigateandfind.•Allofthesedetailsareveryeasytooverlookorforgetabout.•Butfirstimpressionsareextremelyimportant.•Somakesurethateverydetailofyourwebsitealwayslooksgoodandisworkingproperly.

Improvement#2.MakeAnEmotionalConnection•Themostpowerfulandfundamentalpartofasuccessfulmarketingplanisonethatcanmakeanemotionalconnectionwithyourprospectsandyourcustomers.•Yourcompany’sverysurvivalandgrowthdependonit.

Improvement#2.MakeAnEmotionalConnection•Thegreaterthisconnection,thegreateryourabilitytobeatoutothercompaniesforthehearts,minds,anddollarsofthecustomers.•Sofewcompanies,smallorlarge,bothertotrytomakeanemotionalconnectionwithprospectsandcustomers.

Improvement#2.MakeAnEmotionalConnection•Butbyshowingyourcustomershowmuchyoucareaboutthem,andprovingtothemthatyoureallywanttokeepthemascustomers,youcanbuildabaseofloyalcustomersthatwillnotbesoquicktoleaveyouforyourcompetition.•Thiscouldplayanimportantroleinyourcompany’ssurvivalduringasloweconomy,orwhentryingtobeatoutintensecompetition.

Improvement#3.BuildYourLists•BylistsImeanemaillist,directmaillist,andsocial-medialist.•Eachcanplayanimportantroleinyourmarketingplan.•Someprospectsandcustomersmightpreferoneformatovertheother.

Improvement#3.BuildYourLists•Thiswilldependonyourtypeofbusiness,andwhatyourcustomerdemographicsare.•Butwhicheverformatyourprospectsandcustomersprefer,youneedtoconstantlybebuildingtheselists.•Forexample,youremaillistmightbebuiltupbyofferingafreepdfdownload.

Improvement#3.BuildYourLists•Yourdirectmaillistmightbebuiltupbyofferingafreesample.•Yoursocial-medialistmightbebuiltuponFacebook,Instagram,orYouTube.•Althougheachlisthasitsbenefits,limits,anddemographics,allcanandshouldplayanimportantroleinyourmarketingplan.

Improvement#4.ShakeItUp•Don’tbeafraidtotrysomethingnewordifferent.•Forexample,ifyou’realwaystheonethatiscreatinganddesigningyourownmarketingmaterials,don’tbeafraidtoletsomeoneelseinyourcompany,orfamily,orsomeonefromFiverr,takeashotatdesigningnewmarketingmaterials.

Improvement#4.ShakeItUp•Youmightbeinacreativerut,orpossiblytooclosetothesubjectmatter,tocreateeffectivecopy.•Allowingsomeonewithafresh,oroutsider,pointofview,mightgiveyourmarketingmaterialsawholenewlife.•Shakingitupmightbethedifferencebetweenyourbusinessthrivingordying.

Conclusion•Thesearesomeofthebasic,butessential,marketingeffortsthatyoushouldalwaysbepayingattentiontoandimproving.•Youmustneverstopthinkingaboutthem,andworkingonthem.

Conclusion•Improvementstojustoneofthesemarketingendeavorscanquicklyimproveyouroutboundmarketingefforts.•Butifyouwanttolookmoreprofessional,andhaveamoreeffectiveandpowerfulmarketingplan,andmakemoremoney,improvethemall.fini

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4 Simple Low-Cost Ways To Improve Your Outbound Marketing Efforts

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