4 Ps Of Digi Marketing

Post on 21-Jan-2015

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Keynote speech at Hello World by TurnOnTech live. Introduces idea of 4 P's of digimarketing: Permission, Participation, Profile (watch out for Privacy), and Personalization.Ian Fenwick is Advisor at Sasin Graduate Institute of Business Administration and Founding Partner of digiAindra Co. Ltd. digiAindra undertakes turnkey digimarketing: "one-stop digimarketing".

Transcript of 4 Ps Of Digi Marketing

the 4 P’s of digimarketing

ian fenwick

product

place

price

promotion

permission

Copyright Ian Fenwick, 2009

permission

participation

Copyright Ian Fenwick, 2009

Source: OgilvyOne, Thailand

MK GAME

http://www.slideshare.net/rashmi/meet-dave-meet-slideshare

permission

profile

participation

(privacy)

Copyright Ian Fenwick, 2009

permission

profile

participation

(privacy)

www.aclu.org/pizza

permission

profile

participation

(privacy)

personalization

Copyright Ian Fenwick, 2009

permission

profile

participation

(privacy)

personalization product

place

price

promotion

Copyright Ian Fenwick, 2009