4 Must-Haves for the Modern Black Friday Shopper

FAST, IMPULSE BUYS

SMART, TRANSPARENT INTERACTIONS

71% say a fast, responsive onlineexperience is vital

55% feel an online checkout processshouldn’t require an account setup

ONLINE

PERSONALIZED, REAL-TIME OFFERS

HASSLE-FREE RETURNS

63% 66% 47%

think personalized offers and promos are important

find offers based on purchase history appealing

feel real-time offers based on browsing history is awesome

expect retailers to always know the reasons for their return58%expect customer service to knowthe date of their original purchase60%

54% desire staff that can processpayments anywhere in store

55% want the ability to use self-checkout

IN-STORE

Source: The New Topography of Retail

Learn More About Today’s Consumer Trends

Ready to support in�nite shopper journeys this holiday season?

62% of consumers prefer to purchase in-store,

it’s estimated 57% of 2018 holiday $ will be spentonline, and what consumers do in between will vary from person to person, brand to brand.

Here’s the most important things retailers must deliver to keep customers coming back all season long:

74%

want to encounter knowledgeable in-store staff

72%of consumers expect granular tracking of their delivery status