4 Must-Haves for the Modern Black Friday Shopper · 2018-11-20 · 4 Must-Haves for the Modern...
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4 Must-Haves for the Modern Black Friday Shopper FAST, IMPULSE BUYS SMART, TRANSPARENT INTERACTIONS 71% say a fast, responsive online experience is vital 55% feel an online checkout process shouldn’t require an account setup ONLINE PERSONALIZED, REAL-TIME OFFERS HASSLE-FREE RETURNS 63% 66% 47% think personalized offers and promos are important find offers based on purchase history appealing feel real-time offers based on browsing history is awesome expect retailers to always know the reasons for their return 58% expect customer service to know the date of their original purchase 60% 54% desire staff that can process payments anywhere in store 55% want the ability to use self-checkout IN-STORE Source: The New Topography of Retail Learn More About Today’s Consumer Trends Ready to support infinite shopper journeys this holiday season? 62% of consumers prefer to purchase in-store, it’s estimated 57% of 2018 holiday $ will be spent online, and what consumers do in between will vary from person to person, brand to brand. Here’s the most important things retailers must deliver to keep customers coming back all season long: 74% want to encounter knowledgeable in-store staff 72% of consumers expect granular tracking of their delivery status
Transcript of 4 Must-Haves for the Modern Black Friday Shopper · 2018-11-20 · 4 Must-Haves for the Modern...
4 Must-Haves for the Modern Black Friday Shopper
FAST, IMPULSE BUYS
SMART, TRANSPARENT INTERACTIONS
71% say a fast, responsive onlineexperience is vital
55% feel an online checkout processshouldn’t require an account setup
ONLINE
PERSONALIZED, REAL-TIME OFFERS
HASSLE-FREE RETURNS
63% 66% 47%
think personalized offers and promos are important
find offers based on purchase history appealing
feel real-time offers based on browsing history is awesome
expect retailers to always know the reasons for their return58%expect customer service to knowthe date of their original purchase60%
54% desire staff that can processpayments anywhere in store
55% want the ability to use self-checkout
IN-STORE
Source: The New Topography of Retail
Learn More About Today’s Consumer Trends
Ready to support in�nite shopper journeys this holiday season?
62% of consumers prefer to purchase in-store,
it’s estimated 57% of 2018 holiday $ will be spentonline, and what consumers do in between will vary from person to person, brand to brand.
Here’s the most important things retailers must deliver to keep customers coming back all season long:
74%
want to encounter knowledgeable in-store staff
72%of consumers expect granular tracking of their delivery status
