DIGITAL MARKETING CASE STUDIES

4 INTERESTING

2014-15

#BeBeautiful

CONTENT MARKETING

#1

No content strategy

PROBLEM

Too much reliance on paid mediaFragmented Approach

OBJECTIVE

Play with Content Marketing

STRATEGY

Website, FB, YouTubeBeauty attainable for women

Blogger engagement

RESULTS

600K from social media

1.4M organic visitors

YouTube 50K subscribers

Philips India Airfryer

INFLUENCER MARKETING

#2

Low sales, expensive

PROBLEM

80% less oil and tasty?

Associate product with regular food

OBJECTIVE

Awareness to consideration

Chef Sanjay Thumma for 6 mths

STRATEGY

FriedYetLight.com

Avg monthly search volume for keyword

RESULTS

‘Philips Airfryer’ jumped by 129%266% sales jump in 2014

LENOVO INDIA

MILLENNIAL MARKETING

#3

Reaching out to youth

PROBLEM

Market competition

Product launch

OBJECTIVE

Leverage celebrity clout

6 hours, 6 social networks

STRATEGY

Live fun and requests

Maximum buzz on all networks for 24hrs

RESULTS

Spike on online flash sales at Flipkart

Garnier Men India

LEAD GEN MARKETING

#4

Thousands of mobile oriented offers

PROBLEM

Problems with IVR campaigns

Leverage IPL teams

OBJECTIVE

Increase online sales

Facebook Missed Call ad

STRATEGY

Flipkart integrationThegarnierman.com

Total Campaign Reach - 15 Million

RESULTS

Increase In Online Sale (YOY) - 250%

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@lhinsights/@prasantnaidu

Focus on objective & not on networks