GROWTHTIPS.

Nopadon Wongpakdee

Distro Hacker for 500 Startups.

Growth Marketing 16+.

Growth for Huddle. Consultancy: 6 Years.

Severe Resting Bitch Face.

WHO AM I?

1200+ Investments since July 2010.

Dojo: Intensive 12-Week Programme (1 month in residence).

500 Startups In-House Distro Team World-Class Growth Hackers

TODAY’S TOPICS

4 Key Growth Takeaways

4 Common Mistakes to Avoid

THE SECRET SAUCE.

NUMBER OF GUESTS STAYING WITH AIRBNB DURING THE SUMMER

15M

10M

5M

2010 2011 2012 2013 2014 2015 0

17M

GROWTH MARKETING =

Process + Testing

YOU ARE UNIQUE.

ST P WASTING

TIME!

TEST TEST

AND TEST!

RESIST THE

SHINY OBJECT!

LET IT GO…

IT WILL NEVER BE PERFECT.

4 COMMON ISSUES

1. Personas:Who are Your Customers

?

WHAT WE WANT TO

TALK ABOUT

HOW WE ACTUALLY HELP PEOPLE

Vs

UK Site

US Site

Fictionalised + Generalised

Content Strategy

Website copy Content Mapping

Email Copy

SEO

Product Roadmap

Personas

Age: Occupation:

Income: Status:

31IT ConsultantAbove Average Single

SUBMISSIVE ASSERTIVE

CRITICAL OPEN MINDED

EMOTIONAL LOGICAL

COOPERATIVE COMPETITIVE

RELAXED ENTHUSIASTIC

SPONTANEOUS ORGANISED

HOW DO I BUILD ONE?Internal data (Sales, Product Person, Returns, Customer Service)

Surveys/Polling

Speak to Customers!

Analytics

Focus Groups

What is success to them?

What do they struggle with?

What are their fears, insecurities? (don’t ask)

Where do they get their information?

How do they consume information?

WHAT TO LOOK FOR.

Clearly define the goal… clarify the call to action based on an unmet need

Create a negative persona…

The unprofitable customer, low average sale

Create too many

Get too aspirational

Base it on one known user

PERSONA DEVELOPMENT

Do’s Dont’s

TEST YOUR

PROPOSITION

This sucks…

Requires dev time to fix

INCREASE THEIR VELOCITY

* Stolen from PPCHero.com

DON’T IGNORE TOP OF FUNNEL

KEYWORDS

STAGES OF CONSIDERATION

AWARENESS

DISCOVERY

VALIDATION

How to use VPN

Pros and cons VPN

VPN vs Proxy “HOW TO WATCH

NETFLIX US”

“HOW TO LISTEN TO SPOTTILY ABROAD” ProxySoft Browser

plugin

ProxiSoft Reviews

ProxiSoft coupon code

PROXY BROWSER PLUGIN

Funnel Stage Travel

Activity Funnel Relates to vacations

Suspicion of a problem vacation ideas

Problem identified Europe vacation

Looking for a solution alternative Europe vacation ideas

solution has been chosen Paris vacations

Complicating Issues Paris vacation kids

Research specific solutions Paris plan tickets

Research a specific brand Air France tickets

Conversion Immenent Air France Tickets Cheap

Post Conversion Travel insurance

*Stolen directly from Ted Ives Coconut Head Phones SEO

YOU WANT TO CLOSE THE DEAL

IN THE FIRST VISIT TO THE SITE…

3. START THINKING UPSTREAM!

Growth is a process and mindset

How do you solve your customers pain?

Don’t ignore the top of the funnel

Nail your proposition

What are your micro-conversions?

TAKE AWAYS

WAKE UP KICK ASS REPEAT.

Thank you!