Post on 14-Jan-2015
description
Top 30 Teams on Facebook
Activ8Social
Like Activ8Social on Facebook
Follow Activ8Social on Twitter
Frequency: Regularity and consistency of updates
Engagement: Authenticity and overall level of team/fan interaction
Size:
Total number of “Likes”
(or fans)*
Promotion: Sponsor activation, contests, and links to digital assets
Selection & Rating Criteria
*Fan data courtesy of AllFacebook.com and current as of 4/10/11
Content: Variety, originality, and quality of media uploads and updates
•
Only official
Pages were considered for this assessment, meaning the team has
some type of direct
affiliation with the Facebook Page
•
Each team’s Facebook Page was rated on a scale of 1-10 by the following criteria with the highest total score winning:
•
Teams from all sports and countries were eligible
•
Only team Pages over 300k
fans (Likes) were evaluated
•
Tiebreakers given to team with highest “Engagement”
score
Top 30 Team Facebook Pages
Activ8Social
Like Activ8Social on Facebook
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•
Activ8Social clients were not eligible
League:
La Liga
(Spain)
FC BarcelonaSport:
Soccer (Football)Fans:
12,281,734
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
9 8 9 9 8 43
#1
Breakdown:
With stars like Messi, Xavi
and Villa and the support of all of Catalonia behind them, no team on Facebook has as many fans as the reigning La Liga
champs. This Page offers fans a steady stream of updates and incorporates sleek design on several custom tabs.
Notable:
The “Fan Map”
application highlights the ubiquity of FC Barcelona’s fan base by allowing you to drag and drop your photo on an interactive global map and send messages to other fanatics.
www.facebook.com/fcbarcelona
League:
La Liga
(Spain)
Breakdown:
Slotting in right behind Barcelona, just
like in the league standings, are their arch rivals, Real Madrid. Led by Cristiano
Ronaldo
featured on a clever default landing tab, this Page is rich with engaging apps and links to player social media accounts.
Real Madrid
Notable:
With over 14,000 fan photos, it is very
clear how supportive this club’s fans are. There is also a custom tab that allows fans to create their own Real Madrid avatar, a very unique option.
www.facebook.com/realmadrid
Sport:
Soccer (Football)Fans:
11,178,834
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
9 8 9 7 8 41
#2
Arsenal
Notable:
One of the cooler features is the “Welcome”
tab that links to information on every single player and allows fans to “Like”
individual players such as Fabregas
or Arshavin
directly from Arsenal’s Page.
www.facebook.com/arsenal
Sport:
Soccer (Football)Fans:
5,172,218
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
8 8 8 8 7 39
Breakdown:
Nobody knows how to entertain like
Arsenal with their beautiful passing and exciting style of play. In similar fashion, their Page offers sleek options like Arsenal TV and a team store. The Twitter tab with all the teams tweets is a nice touch.
#3
League:
English Premier League (EPL)
Size Frequency Engagement Promotion Content TOTAL
8 8 6 9 8 39
Galatasaraywww.facebook.com/galatasaray
League: Super Lig
(Turkey)
Sport:
Soccer (Football)Fans:
4,922,733
Top 30 Team Facebook Pages
Activ8Social
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#4
Breakdown:
The club of Turkish soccer star, Arda
Turan, is very active on Facebook. Updates are primarily fed from the team site, but arrive often and include media that fans respond to. The Page is heavily customized with more custom tabs and activations than you can shake a stick at.
Notable:
The “GSTV”
tab features video content from the Galatasary
Sports Club and a programming guide for upcoming features so fans can plan ahead to watch on Facebook.
Chicago Bearswww.facebook.com/chicagobears
Breakdown:
“Da
Bears”
have a very active and engaged Page triggered by frequent posts, fun contests and unique content. The team goes so far as to comment on fan content. The “Fan Zone”
tab allows Bears fans to interact, while activating Motorola and Toyota.
Notable:
The Bears “Fan of the Week”
tab highlights the photo and story of one crazy fan each week. Tying Chicagoland
Toyota to the emotional stories of Bears fans makes for a solid season-long sponsor activation.
League:
National Football League (NFL)
Sport:
Football (American)Fans:
1,468,624
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
6 7 8 9 8 38
#5
Liverpool
Breakdown:
Liverpool’s Page is pretty simple, but
the power of the brand is undeniable with over 5 million fans. “You’ll never walk alone”
on this Facebook Page. A team store, Twitter feed and clever “Welcome”
tab offer some customization.
Notable:
The Page is rich with media, including
17,000 fan photos, and enables fans to shop directly on Facebook. It’s solid, but limited unique content holds this Page back from topping the previous spots.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
8 7 6 9 7 37
League:
English Premier League (EPL)
Sport:
Soccer (Football)Fans:
5,122,381
#6www.facebook.com/liverpoolfc
League:
National Basketball Association (NBA)
Breakdown:
The Page posts videos to pump fans up
before games and promotes Knicks pride. They keep fans involved and do a great job playing on the “Like”
term. One of the most visually appealing Pages of the Top 30.
Fans:
619,580
New York Knicks
Notable:
The interactive schedule allows fans to
post their thoughts on each game, purchase tickets and RSVP. “Like”
everything else on the Page, it’s also easy on the eyes.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
4 8 8 8 9 37
Sport:
Basketball
#7www.facebook.com/nykicks
Breakdown: The Patriots Page is one of the better ones from an American team, fueled by a ton of content with clever gimmicks like “Flashback Friday”
and “Video of the Day”
to keep the fans engaged.
Notable:
The Patriots “Fan Zone”
tab draws fans in to listen to live radio from Patriots.com, answer polls and trivia, send Patriots gifts and engage with several other sponsored features.
www.facebook.com/newenglandpatriots
League:
National Football League (NFL)
Sport:
Football (American)Fans:
1,893,198
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
6 8 8 7 7 36
New England Patriots#8
Breakdown:
The Page boasts tons of news, photos
and videos with text in both Italian and English. They integrate the team store and include the ability to create a jersey with your name and number, then share it with friends on Facebook.
AC Milan
Notable:
The Italian team has a
custom “Milan News”
tab that provides team info in an impressive, visually pleasing manner. It has scores, standings and player news all in one easy-to-read format.
www.facebook.com/acmilan
Sport:
Soccer (Football)Fans:
3,245,369
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
7 7 7 7 8 36
League:
Serie
A (Italy)
#9
League:
National Football League (NFL)
Breakdown:
The Jets Page recently saw a surge
with the teams playoff run. They do a great job of activating sponsors and creatively engaging fans via multiple contests and promotions. The Jets are definitely one of the most “social”
teams in the NFL.
Fans:
730,522
New York Jets
Notable:
The Jets spearheaded the “Ultimate Fan”
Facebook game that is featured prominently. It gives fans different online challenges to become the ultimate Jets fan, while mixing in a little sponsor activation.
www.facebook.com/jets
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
4 6 8 9 8 35
Sport:
Football (American)
#10
League:
English Premier League (EPL)
Fans:
11,681,781
Manchester Unitedwww.facebook.com/manchesterunited
Breakdown:
A year ago nobody in the EPL was on
Facebook, but that has changed. The powerhouse of English futbol, “Man Utd”
is also a potential powerhouse with over 11 million fans. However, we’re disappointed in how the United activate their passionate global fan base.
Notable:
It would serve the United well to provide more
interactive content and engagement rather than redundantly using every tab to “Like”
the team or purchase a new red Nike jersey.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
9 8 7 5 6 34
Sport:
Soccer (Football)
#11
League:
National Football League (NFL)
Fans:
2,528,369
Dallas Cowboyswww.facebook.com/dallascowboys
Breakdown:
Fitting that one of the first American
teams on our list is “America’s Team”. The Cowboys churn out a lot of content, including a “Deal of the Day”
on team merchandise or memorabilia. Their massive fan base also puts out its fair share of content.
Notable:
The “Welcome”
tab offers Cowboys fans access to exclusive content including videos, merchandise deals, and virtual gifts. It also includes a Cowboys Twitter feed, but no sponsor activation yet.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
7 9 5 6 7 34
Sport:
Football (American)
#12
Vancouver Canucks
League:
National Hockey League (NHL)
Fans:
348,386
www.facebook.com/canucks
Breakdown:
The Canucks provide more video and
photo content than almost any other team on Facebook and their fans contribute well. The “Welcome”
tab is sleek and they do a phenomenal job of activating sponsors through engaging apps.
Notable:
We don’t know which is cooler -
the “Fountain Tire”
game where you shoot a puck on goal or the “Playoff Suite Contest”
where you play arcade games to win playoff prize packs.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
1 8 7 9 8 33
Sport:
Hockey
#13
Breakdown:
The Nuggets are one of the more social
NBA teams. The Page utilizes custom tabs, including one that gave fans the opportunity to vote for the Nuggets players to be All-Stars. They also donate money to local charities for “Likes”
and sharing of Page content.
Fans:
516,412
Denver Nuggets
Notable:
The Nuggets ongoing “Facebook Fan of the
Game”
photo contest is a phenomenal concept and activation. The winning fan gets a pair of tickets to the next home game and is featured on the Jumbotron.
www.facebook.com/denvernuggets
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
3 7 8 8 7 33
Sport:
Basketball
League:
National Basketball Association (NBA)
#14
League:
National Basketball Association (NBA)
Fans:
3,837,128
Boston Celticswww.facebook.com/bostonceltics
Breakdown:
The Celtics feed their loyal fans video
and photo content with reasonable frequency, and Shaq joining the squad this year has clearly improved their Facebook footprint. The ability to buy tickets on the Page is a cool feature.
Notable:
The Celtics “3-Point Play”
game pits fans against each other as they pick the Celtics’
stats leaders each game. Assists seem like a no-brainer with Rajon
Rondo on your team.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
7 7 8 5 6 33
Sport:
Basketball
#15
League:
National Hockey League (NHL)
Breakdown:
The Red Wings do a great job
keeping fans interested with unique content like locker room footage and out of the ordinary pictures. They post frequently and represent charities well.
Fans:
492,124
Detroit Red Wingswww.facebook.com/detroitredwings
Notable:
The Red Wings hold a “Social Media Fan
of the Day”
photo contest where fans submit their favorite Wings related pics
to a Gmail account. The winner gets a shout out on the team’s Page.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
3 8 7 6 8 32
Sport:
Hockey
#16
League:
National Basketball Association (NBA)
Breakdown:
The Bulls are great at revving up their fan
base through frequent posts of engaging media and highlights. They integrate their Flickr channel regularly and run a “Fan Appreciation Day”
contest where fans can comment to win a VIP tour of the United Center.
Fans: 1,830,693
Chicago Bullswww.facebook.com/chicagobulls
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
6 7 7 5 7 32
Sport:
Basketball
#17
Notable:
The “Live Bulls Chat”
app, powered by CoverItLive, is something more teams should consider adding. It allows fans across multiple social media channels to follow games and chat in one sleek interface.
League:
National Basketball Association (NBA)
Breakdown:
The most popular team in Facebook’s
most popular league. Kobe and Pau help expand the Lakers international appeal to over 7 million fans. From podcasts to over 800 links, this Page has a wealth of info but remains rather basic in nature.
Fans:
7,441,560
LA Lakers
Notable:
The Lakers have a custom “Locker Room”
tab that links out to a Flash app on the team site featuring a unique interactive tour of the locker room with the players and links to share on Facebook and Twitter.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
8 8 5 4 7 32
Sport:
Basketball
#18www.facebook.com/losangeleslakers
Fans:
879,836
Philadelphia Eagles
Breakdown:
The Eagles ran a smart video series to
keep fans coming back last season featuring pre/post-
game shows, “Eagles in the Community”
and “In the Locker Room”. They post frequently and keep fans updated on events at Lincoln Field via a custom tab.
Notable:
The Eagles are one of the many NFL teams to
fan-gate with the “FANZONE”
tab by requiring fans to “Like”
the Page to access exclusive content including behind-the-scenes videos, polls, and other features.
League:
National Football League (NFL)
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
5 7 6 6 7 31
Sport:
Football (American)
#19www.facebook.com/philadelphiaeagles
League:
Major League Baseball (MLB)
Fans:
3,476,654
New York Yankeeswww.facebook.com/yankees
Breakdown:
America’s favorite team, the Yankees,
unsurprisingly have over 3 million fans. While MLB limits team social media initiatives, the Yankees do a good of updating fans, providing a forum for discussion and offering tons of photos.
Notable:
Considering the Yankees don’t allow fans to
post to the Wall, the fan content is strong with over 3,000 photos, many of which prominently feature the Yankees vast history, and over 800 discussion topics.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
7 7 6 5 6 31
Sport:
Baseball
#20
League:
National Football League (NFL)
Breakdown:
The Dolphins Page is very fan
friendly and they do a good job of rewarding them with prizes and exclusive content. Their video and photo content is impressive, providing just about any info a Phins
fan could possibly want.
Fans:
632,865
Miami Dolphins
Notable:
The Dolphins utilize Fan Appz
for engaging polls and quizzes, where fans can test their team knowledge or vote on all things Miami Dolphins. All results feed to fan Walls on Facebook.
www.facebook.com/miamidolphins
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
4 8 7 4 7 30
Sport:
Football (American)
#21
League:
Major League Baseball (MLB)
Breakdown:
The defending World Series champs are
the gold standard for social media usage among MLB teams. Their Page offers Giants fans captivating photo and video content on a consistent basis, keeping them engaged and active.
Fans:
891,434
San Francisco Giantswww.facebook.com/giants
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
5 8 7 3 7 30
Sport:
Baseball
#22
Notable:
The Giants do a great job of captilizing
on their championship run, constantly exciting fans by filling the Page with high quality images of the World Series Trophy and rings that generate amazing engagement numbers.
League:
National Basketball Association (NBA)
Fans:
410,446
Phoenix Sunswww.facebook.com/phoenixsuns
Breakdown:
The Suns were one of the first sports
teams on Facebook and know how to use it. Their posts are entertaining and varied, they authentically activate sponsors, and the “Suns Roster”
tab is fun for younger fans to play with.
Notable:
The “Photo Pick-Up”
app is pure marketing genius. Roaming photographers at Suns’
home games take pictures of fans, who are then directed to this tab to pick them up and share with Facebook friends.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
2 7 5 8 8 30
Sport:
Basketball
#23
League:
Argentine Primera
Division
Fans:
1,732,598
Breakdown:
Based out of Buenos Aires, the Boca
Juniors publish content exclusively in Spanish and offer a nice variety of club and player exclusives for fans to digest on a daily basis. They also dedicated a custom tab to their primary sponsor, Garbarino.
Notable:
It’s shocking and unacceptable that an official
Facebook Page for a club with over 1 million fans does not have its own vanity URL. This is a marketing failure as there’s no hope for fans to remember the one above.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
6 7 6 5 5 29
Boca Juniors#24www.facebook.com/pages/Club-Atletico-Boca-Juniors/71948513452
Sport:
Soccer (Football)
League:
English Premier League (EPL)
Breakdown:
The reigning EPL champions
resemble Manchester United with the simplicity of their Page. Chelsea posts a good amount of photo content though with 79 albums to this point. A lack of customization still holds them back.
Fans:
4,733,733
Chelsea
Notable:
The “Fan Up”
app activates fans in a creative way. It allows them to show their pride by sharing Chelsea Facebook gifts with friends or posting them to their Wall.
www.facebook.com/chelseafc
Top 30 Team Facebook Pages
Activ8Social
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Sport:
Soccer (Football)
#25
Size Frequency Engagement Promotion Content TOTAL
7 7 5 5 5 29
Fans:
775,248
All Blackswww.facebook.com/allblacks
Breakdown:
Being the world’s most recognizable
Rugby team, the All Blacks Page does a great job representing the team, its sponsors and its country. The amount of videos is astonishing between the “Welcome”, “Video”
and “YouTube”
tabs.
League:
International Rugby Board (IRB)
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
4 4 5 7 8 28
Sport:
Rugby Union
#26
Notable:
The “Give Your All”
tab, sponsored by adidas, features video of the All Blacks giving some fans the “shock of their lives”
and links out to a cool player/fan photo gallery.
League:
National Hockey League (NHL)
Breakdown:
In French and English, this Page puts out
an enormous amount of content with some days of 10+ posts. The “Welcome”
tab displays info on the next matchup and they run creative fan photo contests like “Put Your Game Face On”
and “Canadiens
Caption”.
Fans:
627,917
Montreal Canadiens
Notable:
The Best Buy sponsored “Fan Forum”
tab links out to the team’s discussion board where fans actively discuss team news. It’s also a clever play on words because the old arena was called the Montreal Forum.
www.facebook.com/canadiensmtl
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
4 8 5 3 6 26
Sport:
Hockey
#27
Boston Red Soxwww.facebook.com/redsox
League:
Major League Baseball (MLB)
Fans:
2,249,065
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
7 7 4 4 4 26
Sport:
Baseball
#28
Notable:
The Red Sox get a thumbs up for holding a
“Fan of the Week”
photo contest that features the winning picture as the team’s Facebook profile for the week.
Breakdown:
MLB Pages are comprised mainly of team
website feeds. The Red Sox do a nice job of providing more content than most, but we’re not big on the the
auto-fed posts. The “Welcome”
tab prompts you to “Like”
the Page with a big red Red
Sox graphic.
League:
National Hockey League (NHL)
Breakdown:
The last of three Canadian teams
represented on this list, the Leafs may have had poor years on the ice but the Facebook Page tries to make up for it. They provide a steady stream of content to fans, but the amount of customization is limited.
Fans:
371,531
Toronto Maple Leafswww.facebook.com/torontomapleleafs
Notable:
The Page’s landing tab feature a Tylenol
activation where fans can vote for the Player of the Week for a chance to win Leafs season tickets for next season.
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
1 7 5 6 6 25
Sport:
Hockey
#29
League:
International Rugby Board (IRB)
Breakdown:
The famous South African rugby
squad, which the movie Invictus
was based on, has tabs for both their “BOKzine”
and “BOKtube”
media channels. The “Engage”
tab shows a Twitter feed of the club’s players and coaches.
Fans:
316,896
Springboks
Notable:
The Springboks hold a daily trivia contest
for their fans featuring Rugby questions. They also churn out an enormous amount of content and utilize numerous custom FBML tabs.
www.facebook.com/springboks
Top 30 Team Facebook Pages
Activ8Social
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Size Frequency Engagement Promotion Content TOTAL
1 7 5 5 6 24
Sport:
Rugby Union
#30
Top 30 Team Facebook Pages
Activ8Social
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