Mixul perfect de google adwords si facebook ecom tim
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Transcript of Mixul perfect de google adwords si facebook ecom tim
Cristian Ignat
Prezentare realizată pentru:
Mixul perfect de Google Adwords și Facebook
Despre mine
www.CristianIgnat.com Consultant Marketing Online
Google Adwords
www.CristianIgnat.com Consultant Marketing Online
1. Produsul, serviciul promovat
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http://www.flickr.com/photos/34259561@N05/
Consultant Marketing Online
2. Competiția
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http://www.flickr.com/photos/hellocopter/
Consultant Marketing Online
2. Competitia
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2. Competiția: reclame
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2. Competiția: amatori sau profesioniști?
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2. Competiția: amatori sau profesioniști?
www.CristianIgnat.com
vola.ro
vreaubileteavion.ro
lufthansa.com
Consultant Marketing Online
2. Competiția: beneficii, oferte, promoții
www.CristianIgnat.com Consultant Marketing Online
3. Keywords Research: Insights
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3. Keywords Research: Google Suggest
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3. Keywords Research: Yahoo Suggest
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3. Keywords Research: Adwords Tool
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4. Gruparea cuvintelor: Campanii, grupuri
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5. Crearea reclamelor text
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6. Pagina destinație: conversii, vânzări
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7. Tracking: Adwords Conversions, Analytics
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8. Improvements: testing, tweaks, expand
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http://www.flickr.com/photos/massimobarbieri/
2,684,460 romani
14% 13-17 ani 34% 18-24 ani 32% 25-34 ani 12% 35-44 ani 8% 45+ ani
50.34% femei 49.66% bărbați
34% singuri 33% într-o relație 27% căsătoriți 4% logodiți
sursa: facebrands.ro
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1. Facebook landing page
http://www.facebook.com/LiverpoolFC http://www.facebook.com/redbull
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2. Facebook advertising
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3. Cum poți folosi platforma Facebook?
http://www.facebook.com/ecomTIM
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3. Cum poți folosi platforma Facebook?
http://www.facebook.com/livescribe
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4. Studiu de caz: SustineUNICEF
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4. Studiu de caz: SustineUNICEF
39,000 fani
0.07$ CPC 70% Conv Rate (Click-uri in fani)
#1 sursă donații (ca si numar, nu valoare)
www.CristianIgnat.com Consultant Marketing Online
Concluzii
strategii diferite
testare landing page testare reclame tracking
oferte speciale
Întrebări
www.CristianIgnat.com Consultant Marketing Online
www.CristianIgnat.com @CristianIgnat [email protected]