3 Strategic Ways to Use

LinkedIn For Small Technology

Companies

Why LinkedIn?

• 330+ million members, the largest professional network on the Internet

• Founded in 2003 as a place to upload and share resumes, has become a powerful resource for social selling

“LinkedIn may be the best source of sales intelligence on the planet for finding and reaching out to a prospective customer.”

Ken Krogue“89. 9% of top sellers view LinkedIn as essential,compared with 12.8% of others.”

Jill KonrathArdath Albee

Use LinkedIn forProspecting

Find ideal prospects

Learn about them

Introduce yourself

Get permission to stay in touch

LinkedIn vs. Inside SalesLinkedIn List Building

• More information lets you target higher quality prospects

• Contacts keep their own info up-to-date

LinkedIn Outreach

• Bypass gatekeeper

• Greater credibility – prospects can check you out

• Prospects have time to think before responding – so you get more “yes” answers

Use LinkedIn forMarket Research

Online surveys allow you to ask questions and get feedback.

Use LinkedIn to find ideal people to take the survey and invite themto participate.

Run marketing experiments to answer questions• Who is most interested• How best to explain• What offer works best

Use LinkedIn forMarket Research

Use LinkedIn to find the

sweet spots!

Use LinkedIn forRecruiting

Saved profiles giveyou a starting point

the next time you areready to hire.

Find people who fit your criteria

Tell them about your job opening

Invite them to apply

Ask if they know anyone else who might be interested

www.proresource.com

Founded in 2007, ProResource has developed a unique

method of using LinkedIn to

make introductions and build relationships - so

small technology businesses can grow faster.

Our clients are software companies, startups, MSPs,

solution providers, integrators, and IT services firms.

Step 1: Build a Quality List

• Use Advanced Search– Industry

– Title

– Keyword

– Company Size

– Geography

• Search in Groups

• Follow the Trail

Step 2: Introduce Yourself

• Connect requests build your network and give you permission to stay in touch.

• Messages can be used instead if you need more than 300 characters to explain your offering OR you want to include a URL, email or phone with your initial contact.

Step 3: Stay in Touch

EngageIntrigueEducate

Profile

Prospecting

Recruiting

Market

Research

ComprehensiveApproach to

Using LinkedIn

Start with a strong profile

Build a prospectingdatabase, run

marketing campaigns,

generate leads

Find great peopleto hire as you grow

Validate demandfor new products, find beta users

Pricing

Comprehensive LinkedIn Profile Management starts at $1700/month

LinkedIn Profile Makeover

List Building, Tagging

Marketing Experiments

Marketing Campaigns

LinkedIn Blogging, Status Updates

Keep in Touch

Switch between Lead Generation,Market Research,

Recruiting anytime!

Judy Schramm, CEOProResource, Inc.703-824-8482jschramm@proresource.com

www.linkedin.com/in/judyschramm

@proresource

http://blog.proresource.com/

Schedule a10-minute call

to get ideas for putting

LinkedIn to workin your business