Using LinkedIn to Effectively Grow Your Business
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332 Million LinkedIn Users
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Why?
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Keep Your Profile Active
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• Status Updates
• LinkedIn Publishing
• Making Connections
• Fostering Connections
• Recommendations
• Team Involvement
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Internal
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DO:
• Send personalized, unique content,
updates, and check-ins.
DON’T:
• Send mass/group emails
• Promotional “spam”
• Non-personalized messages
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LinkedIn Sales Navigator
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LinkedIn Sales Navigator
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• Position• School• Company (current and past)
Find mutual interest or connection
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