Transcript of 3 Creative Briefs To Drive Creative Agency Success
- 1. Creative Briefs To Fuel Creative Agency Success
- 2. Creative briefs are a critical part of design project best
practices Theres no debate about that. But agency life is busy and
sometime theres just no time. To make life simpler, Im going to
share 3 brief templates But first Creative briefs are a critical
part of design project best practices. But agency life is busy and
sometimes theres just no time.
- 3. Creative briefs are a critical part of design project best
practices Theres no debate about that. But agency life is busy and
sometime theres just no time. To make life simpler, Im going to
share 3 brief templates But first To simplify your agency life, Ill
be sharing 3 brief templates But first Creative briefs are a
critical part of design project best practices. But agency life is
busy and sometimes theres just no time.
- 4. My name is Chris. Im President and CEO at Function Point,
and when Im not in the office, Im shredding some mountain pow!
Hi!
- 5. Now, lets get to those briefs templates so you can get to
more bright ideas
- 6. The Classic (a.k.a. the dark roast cup of joe)
- 7. facts and views required for the scope of the job
Covers:
- 8. definition of audience segmentation input of key messaging
by segment insights around broader competitive market this
enables:
- 9. Intake Form The Classic + (a.k.a. the latte, no foam)
- 10. everything in The Classic required assets, style guides,
examples of old work Covers:
- 11. This allows clients to start the briefing process by:
initiating work transferring relevant files to the creative
department
- 12. The Strategic (a.k.a. venti low fat no whip iced cap)
- 13. overview of the clients operating reality requirements for
developing a broader brand strategy Covers:
- 14. competitive landscape innovation regulation product agency
culture Asks questions about:
- 15. Get these 3 free creative brief templates
- 16. streamline processes simplify collaboration centralize
information get real-time business data Visit functionpoint.com to
learn what fp. can do for your agency