3 common social media marketing mistakes to avoid Mike Takahashi Associate Director, Digital Marketing UCLA Marketing & Special Events

http://takadesigns.com/blog Follow me on Twitter: @takadesigns

Mistake 1: Placing social media icons without links to profile pages

How is someone supposed to find any of your profile pages?

Would you ever do this?

Don’t assume everyone in your audience is digitally literate

What do these icons mean?

Twitter fragmentation

So what’s the right approach?

Mistake 2: Using hashtags on Twitter for #everything

Mistake 3: Automatically linking your Facebook updates to Twitter or vice versa