Marketing strategy[section preview]

www.themarketingconcept.com © Dr. Stephen Fanning Chateau du Clos de Vougeot – the home of wine marketing

‘the art of the general’‘strategos’

When you think of Michelangelo you must think strategy

Best satisfy the customer – Best satisfy the organisation

Do everything to achieve the goal

the 3X3 structure of themarketingconcept [e-book]

We will preview section 3 [application]

Collect & Analyse

Implement & Evaluate

The business-marketing planning processfrom strategy to tactics

Design & Develop

www.themarketingconcept.com © Dr. Stephen Fanning

Strategic Business Plan

Strategic Marketing Plan

Tactical Marketing Action Plans