You can’t close your ears

Clive Dickens

10 years ago

The brands we forgot

Now some bad news

UK Commercial Radio’s revenues falling

Source :RAB/Ofcom

£(M

’s)

Now the good news

82%Source : BBC Eartime research 2010

60%Source: BBC Eartime research 2010

47mSource : RAJAR Q4:10 IPSOS/RSL

Platform neutral

0

5,000

10,000

15,000

Radio Online

2010 2013

Decide what business you are in...

Source: AA/ Spend in Euro

€ ‘0

00s

Traditional Radio Challenges New Digital Opportunities

Display Advertising Revenues Revenues

Sample based estimated methodology Actual measurement

Media Consumption Open source

Oct-0

8

Dec-0

8

Feb-0

9

Apr-09

Jun-0

9

Aug-09

Oct-0

9

Dec-0

9

Feb-1

0

Apr-10

Jun-1

0

Aug-10

Oct-1

0

Dec-1

0

Feb-1

10.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

40.0

Absolute Radio National Awareness

Unprompted Awareness Prompted Awareness

Un

pro

mp

ted

Aw

are

ne

ss

Pro

mp

ted

Aw

are

ne

ss

Brand awareness is 7% un-prompted & 34% prompted

Source: Harris Interactive 16+ UK Online Omnibus

What about streaming music services?

The stuff in between the music

Unique Music Content

Football & Comedy

Masthead websites are declining

Go where your audience are

Harness passion of Social Graph

Over 10m YouTube views

1.7m app downloads

300,000 active users

All UK Radio in one simple player

AR Network BBC Radio 1 BBC Radio 20

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000 11397869

Worldwide Streamed Hours

Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11

Absolute Radio streamed 11.4m hours of live programming in January

BBC yet to publish Oct-Jan data

Choice & Convenience

2008 Q4 2009 Q4 2010 Q4

3,867

4,039

4,270

But, who listens to podcasts?

3,425,603

Source : Absolute Radio server logs for January 2011

Over 15,000 free episodes ‘On-Demand’

Website more than a brochure

Is Digital Radio working in UK?

65%

0%

10%

20%

30%

40%

50%

60%

70%

Absolute Network Digital Listening

65% of Absolute Radio listening is digital

Disruptive Innovation

Absolute Radio is becoming a mobile music & entertainment brand with radio at it’s core

You can’t close your ears

Clive Dickens@cdickens