Post on 12-Feb-2017
Bringing the Future to Life
Trevor Haldenby, CEO + Futurist
The Mission Business Inc. @trevver @themissionbiz
INSTITUTIONALSTARTUP
STRATEGIC INNOVATION
DIGITAL STORYTELLING
What does “The Future” mean to You?
“It is our future in which we will find
our greatness.”
-Pierre Trudeau
“The future is a fever, where it’s hot…
but I’m always cold.”
-Kidstreet
“The future is already here, it’s just not very evenly distributed.”
-William Gibson
A Brief History of the Future
Photo by Robert Olsen(CC BY-NC-ND 2.0)
Fractal by Romero Schmidtke(CC BY-NC-ND 3.0)
Trends
Drivers of Change
Social Technological Economic Environmental Political
The Future is a Story
We’ve always used new media and technologiesto tell new kinds of stories.
by Ray Kurzweil, Attribution 1.0 Generic (CC BY 1.0)
Public Domain: Department of Defense Trinity nuclear test, July 1945
Public Domain: Department of Defense Gravitational Experiment, August 1967
NASA Ames Research Center
20131986
Jessica’s five-year-old daughter Chan is in the other room, screaming in broken Mandarin at the Paint-Like-Me app on her tablet as it struggles to customize thousands of open-content art history lessons into one just right for her. NuLook picks up on the tantrum, briefly confused by the presence of another language, and instantly switches the interface on Jessica’s phone into a swirl of Chinese characters. Jessica sighs. These new tools of design may be inclusive, but they can be frustrating as hell when your kid is a different kind of artistic genius (in a different language) every three months. And this is only the beginning. In an era of open- source education, Chan’s curricula and diploma are as likely to be influenced by her family members, future global competitors, and Global Happiness Index score as by grades on her final exams...
Written ScenariosWhat might happen in the future?
Photo by pauliki (CC BY-NC-ND 3.0)
"This is not science fiction, it's science eventuality."
- Steven Spielberg Jurassic Park Production Notes
Courtesy of NakedCosmonaut, CalTech.
Elements of a Design Mindset
Trends in Storytelling and Engagement
Spreadability
Continuity
Extractability
Worldbuilding
Seriality
Subjectivity
Performance
Core Concepts of Transmedia from Henry Jenkins
Drillability
Multiplicity
Immersion
1. Build a story world, not an isolated narrative.2. Spread your story across media people love.3. Engage audiences as curators and co-creators.
Best Practices for Engagement from Hollywood
Tell a story about the future that exists throughout the everyday life of your audience / stakeholders.
Tell a story about the future that isdeeply relevant, and widely integrated.
Design your story about the future with your stakeholders, not for them!
1.
2.
3.
Adapting these Best Practices for Telling Stories about the Future(s)
… and focus on the EXPERIENCE!
By Nathan Shedroff, CCA MBA ProgramLicensed under Creative Commons
CONTROL.TAKING CARE OF YOUFROM THE INSIDE OUT.
LIFECHOICE
CHANCECHANCE
SHOULD BE ABOUT
Meet the ByoLogyc Team
ByoLogyc CEO
Join the ranks of ByoLogyc, and play a part in a brighter tomorrow.
Photos by Trevor Haldenby
Photos by Trevor Haldenby
Photos by Trevor Haldenby
Say hello to the BRX Virus.
ADVENTURE Ticket (Citizen)
POWER Ticket (SCD Agent)
ACTION Ticket (EXE Protestor)
PRIVILEGE Ticket (Board Member)
ByoLogyc StaffSTORY ParticipantsEXE Anarchists
at
Explore the ByoLogyc: Shadowfall Interactive Infographic: www.byologyc.com/shadowfall
“The Mission Business gave us a view not only into what we want from our new technologies, but why we want it.
Nouveau vu is that feeling you get when your brain meets the future.”
Brian David Johnson, Intel Futurist reviewing TMB’s Shadowfall for Computer Magazine
THE TIME MACHINE
Elements of a Design Mindset
Bringing the Future to Life
Trevor Haldenby, CEO + Futurist
The Mission Business Inc. @trevver @themissionbiz