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2017 MEDIA KIT
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Integrated PlatformTechnological advances are facilitators of scientific progress, and American Laboratory and Labcompare provide
readers with up to date, relevant, in-depth coverage of instruments, chemistries and methods.
A Comprehensive, Professional AudienceSeventy thousand subscribers and 700,000 unique annual visitors from a range of scientific disciplines depend on
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Marketing Channels Geared to ROI• Online advertising
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Eric Stimac, General Manager, Jeio Tech, Inc.
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Our editorial mission at American Laboratory | Labcompare is to provide scientists and researchers with up to the minute, in-depth technology, methodology and science news.
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*BPA June 2016
Website traffic, search metrics, reader surveys and other analyses enable the AL/LC team of journalist/scientists to
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Content that Drives Readership
June/July 2016 Volume 48, No. 5
FEATURED ARTICLES
Determination of Water Content and Dynamic Vapor Sorption Using Gravimetric Methods, Karl Fischer Titration and Thermal Analysis
Real-Time Monitoring and Control of Polymer Properties
Getting the Complete Picture: How to Best Measure a Viscosity Flow Curve
Antibody Labeling Method Eliminates Column Purification Step
The Future of DNA Synthesis
High-Speed Zone Refining
Quantitative Nanoparticle Analysis Based on Resistive Pulse Sensing
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PRACTICAL RESOURCES FOR LABORATORY SCIENTISTS
FC_ALJuneJuly2016.indd 1 6/1/16 1:12 PM
September 2016 Volume 48, No. 7
FEATURED ARTICLES
High-Pressure Ion Chromatography Enables Fast, Reliable Analysis of Inorganic Cations and Ammonium in Environmental Water Samples
Automated Chromatographic Solid-Phase Extraction Using an Autosampler
Automated Liquid Chromatography Method Development Design and Practice
Automating Solvent Removal From Winterized Cannabis Oil Extract
Considerations for Diffuse Reflectance Spectroscopy
TERS—Ready or Not?
Deep UV LEDs Improve Analysis and Facilitate Downsizing in Analytical Instruments
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PRACTICAL RESOURCES FOR LABORATORY SCIENTISTS
FC_ALSept2016.indd 1 8/26/16 9:08 AM
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From 1966 to 2016 American Laboratory has engaged
scientists with news of the latest technologies and
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John Enterline, Sales Manager,HORIBA Jobin Yvon, Inc.
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Reprints - Trumpet Your EnterpriseTechnical articles help position your company as being on the forefront of technology. Reprints increase your impact
at seminars, conferences and via direct mail, and are available in color and B&W. Licensed PDF files are also offered.
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Additional Print Options
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Labcompare Product Listings Deliver Leads, RFQs
Generate Product Specific Sales LeadsEnd users come to Labcompare to
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Featured ProductsIncrease awareness with Featured Product
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Tara J. Vanderploeg, Marketing Specialist,BioTek Instruments, Inc.
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Exhibit Hall PreviewThe American Laboratory | Labcompare Exhibit
Hall Preview helps drive traffic to your booth
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Online Advertising
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eNewsDynamic, topic-centric and timely content provides a
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Expand your footprint with entre to the vast European
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Email BlastsPermission-based marketing option provides a cost-effective
and value-rich opportunity to promote your seminars,
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Video
Tradeshow VideosVideos engage viewers and drive traffic. Educate prospects
after the conference and throughout the year.
Product Brochure VideoProduct Brochure videos are mini-commercials on your
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Product Demo & TrainingDemonstrate your products to prospects and customers
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Customer Profile & TestimonialCustomer Profile and Testimonial Videos showcase your
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• 3D Animation services available at an additional cost
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Webinars
On-Demand Webinars Filmed at ConferencesTurn your conference presentations into enduring online video content. We film at major industry conferences. Converting your presentations to On-Demand Webinars allows scientists to view seminars and presentations online long after the conference ends.
Live WebinarsFully customizable, live web seminars may
be used for customer training, educating
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Labcompare Live Webinars put you in front of
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On-Demand WebinarsThe interactive functionality of online webinars provides
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• Interactive chapters and search tool
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• 12 months hosting on global server network
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three rounds of changes
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Custom Video Solutions
3D Animation3D animation is the ideal format for delivering a visually
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Viral Video CommercialsIt’s a video that spreads like a virus, as the link is emailed
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Lab IntelligenceLabcompare’s Lab Intelligence content
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Our inaugural launch focused on the
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John D. Peters, Assistant Marketing Director,NuAire, Inc.
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Research Services
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2017
Edito
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Serv
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Cover Tip
*Net and includes printing based on standard paper stock.
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Product/Catalog Highlight $1,250
Article PDF Conversion $1,000
Inserts** Cost
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Wall Calendar Cost
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EditorialSteve ErnstEditor-in-Chief, General Managersernst@americanlaboratory.com650.243.5620
Robert L. StevensonEditor Emeritusrstevenson@americanlaboratory.com
Donna FrankelDirector of Editorial dfrankel@americanlaboratory.com
Consulting EditorsRathin C. DasBarbara FosterAshok K. ShuklaMukta Shukla
ProductionJennifer Campbell Art Director jcampbell@comparenetworks.com
Allison Kem Production Manager akem@comparenetworks.com
CirculationSteve ErnstEditor-in-Chief, General Managersernst@americanlaboratory.com650.243.5620
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