2013 Smith Optics November Advertising Report

Post on 22-Mar-2016

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Ad placements and creatives during the month of November 2013

Transcript of 2013 Smith Optics November Advertising Report

PRINT PLACEMENTS

MAINSTREAM:

Men’s Jouranl - Fall Gear Guide

OPTICAL:

VCPN - Octobe/November

Eyecare Business - November

BIKE / ENDURANCE:

Decline - Nov/Dec - Interbike

MOTO:

Cycle News - Issue 44

MXP Canada - February

ADVERTISING CONTACT:Cassie Abel | cassie@smithoptics.com | 208-727-6593

SNOWBOARD:

BL!SSS - November

King Snow - December

Snowboard - December

Snowboard Colorado - December

SKI:

Powder - Future of Skiing

Freeskier - December

Powder - Olympic SIP

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

DIGITAL PLACEMENTS

VurbMoto.com

Adventure-Journal.com

TetonGravity.com

PowderMag.com

NewSchoolers.com

Transworld.Snowboarding.net

NOVEMBER 2013 AD SUMMARY

Snowboarder.com

Men’s  Journal  –  Fall  Gear  Guide  

VCPN  –  November/December  

Eyecare  Business  -­‐  November  

Decline  –  Oct/Nov  -­‐  Interbike  

Cycle  News  -­‐  44  

TW  Moto  -­‐  November  

BL!SSS  -­‐  November  

King  Snow  -­‐  December  

Snowboard  -­‐  December  

Snowboard  Colorado  -­‐  December  

Powder  –  Future  of  Skiing  

Freeskier  -­‐  December  

Powder  –  Olympic  SIP