Embracing Constant Change

7x7x7 Ground Rules

1.Each EXPERT will have SEVEN MINUTES to share their TIP.2.A gentle one-minute warning will sound. 3.Once the final signal sounds, no more TIPS! 4.Please hold all questions until the end. 5.There will be approximately 30 minutes for questions and answers after all have shared. 6.Questions should be directed to the moderator. 7.Please keep track of TIPS on the back of your info sheet.

Our Moderator

Veronica Williams

@VJWBranding

Keeping Up With Social Media

Rich Nadworny

@rnadworny

Keeping Up With Social Media

Change is not the same as having a Facebook Page

“Social media is not an advertising platform. It is a platform to nurture and deepen

relationships.”

- Avinash Kausik

In The Broadcast Age

Business owned the Media

People were Social

In The Digital Age

Business has to be Social

People own the Media

Are YOU Social?

1. Find Out What Your Customers Care About?

2. Be Social to Help, or To Solve a Problem

3. STOP BROADCASTING!

4. Practice Random Acts of Social Kindness

Remember – People Own the Media

Don’t worry about keeping up with Social Media either.

“Instead of trying to build an authentic and real customer experience, most companies' social media efforts are too broadcast, too one-way, too scripted.”

- Bob Garfield

Stop worrying about new (or old) social media channels and

start acting like a real person would, that is, socially!

Build a Marketing Ecosystem

Matt Dodds

@Brandthropology

Build a Marketing Ecosystem

Google Adwords

Organic Google Organic Bing

Traditional Media(Collateral, Print and PR)

Organic Directories

Web Design &

Development

Copyright: 2013, Brandthropology, Inc.

Organic “Earned” PR

Database Marketing

Website

Seg A Data Seg B Data Seg C Data Seg D Data Seg E Data

Tradeshows& Conferences

Traditional Media

Online Media

Database Marketing

Search Optim

ization

Paid PlacementsPaid Directories

Sear

ch O

ptim

izatio

n

Health Information Technology.

Economic Crime

Investigation

Cyber Security

Integrated Studies

Management Info

Systems CFDI

Business Manageme

ntAccounting

Computer &

Information Systems

Healthcare Admin

Software Developme

nt

Paid Social Media

Organic Social Media

Bing Ads

Build a Marketing Ecosystem

Build a Marketing Ecosystem

Build a Marketing Ecosystem

Build a Marketing Ecosystem

Build a Marketing Ecosystem

Build a Marketing Ecosystem

Build a Marketing Ecosystem

Build a Marketing Ecosystem

(Repeat)

Build a Marketing Ecosystem

Google Adwords

Organic Google Organic Bing

Traditional Media(Collateral, Print and PR)

Organic Directories

Web Design &

Development

Copyright: 2013, Brandthropology, Inc.

Organic “Earned” PR

Database Marketing

Website

Seg A Data Seg B Data Seg C Data Seg D Data Seg E Data

Tradeshows& Conferences

Traditional Media

Online Media

Database Marketing

Search Optim

ization

Paid PlacementsPaid Directories

Sear

ch O

ptim

izatio

n

Health Information Technology.

Economic Crime

Investigation

Cyber Security

Integrated Studies

Management Info

Systems CFDI

Business Manageme

ntAccounting

Computer &

Information Systems

Healthcare Admin

Software Developme

nt

Paid Social Media

Organic Social Media

Bing Ads

Build Trust

Melody Burkins

@mbbvt

Build Trust

Old School

Build Trust

Build Trust

Build Trust

LEADERSHIP IN UNCERTAIN

TIMES:

CREATE A STRATEGIC,

ADAPTIVE, & INCLUSIVE CULTURE

① Anticipate Trends② Question Biases &

Status Quo③ Be the Translator④ Advocate for Inclusivity

& Diversity ⑤ Align Strengths ⑥ Invest in Life Long

Learning

Build Trust

Build Trust

Build Trust

TIP

Build trust by anticipating opportunity and engaging diverse and disruptive thinking

Invest back in your team, creating a culture open to change and life long learning

Engage Mindfully in the World of Lifelong Learning

Jason Boyers

@JasonBoyers

Engage Mindfully in the World of Lifelong Learning

Engage mindfully in the world of lifelong learning; take an online class, talk with the head of continuing education of a local college about low commitment opportunities for your workforce, discuss learning goals with your best employees, and apply those goals to your most important priorities. Your business is the best laboratory for transformational learning and the development of your employees.

Think Next Practices, Not Best Practices

Heather Anderson

@Vistage

Think Next Practices, Not Best Practices

Business Models, Product life cycles, consumer appetites are shorter today – How do you stay relevant in today’s Economy?

Think Next Practices, Not Best Practices

Business Owners get Distracted by the Day to Day – Where are your future profit pools located?

• Strategic Plan weekly, not yearly. – meet, assign, hold accountable. What is still true? What is Next?

• Do a regular Steep - external analysis (Social, Technological, Economic, Ecological, Political and Industry) What is happening? What is Next?

• Value propositions should evolve – Where can incremental innovation bring more and more value to our customers in the areas of: Finance Process, Offering and Delivery? What’s Next?

• Develop a White Space Team? What’s Next?• Employees best suited: good reasoning skills, communication,

collaboration, problem solving and independence – Who Next?

There is Good News in the New Health Care

Bob Gaydos

There is Good News in the New Health Care

Health care in a “Direct-to-Consumer” market Health reform introduces marketplaces called “exchanges”

VT Reform creates “Vermont Health Connect” exchange

Individuals choose the carrier & benefits – not employers Currently, employers (with brokers) chase pennies

Currently, decisions are made to over-insure or under-insure

Individuals will see things differently: They will choose cost-sharing based on their personal situation.

“Narrow” / “limited” networks will lower costs – both medical & Rx Health Savings Accounts will grow in popularity

Individuals will demand more “value” than employees

There is Good News in the New Health Care

Health care in a “Direct-to-Consumer” market Health insurance companies are preparing for the changes:

They are assuming pressure for lower increases They are working on new customer service models They are working on new payment models

Hospitals Currently, the price and quality varies greatly This will change – as prices compress, and quality is rewarded

Doctors: They will react to these “new customers” Concierge medicine is only the first stage of this reaction.

There is Good News in the New Health Care

What is the “take-away” message

Health Reform is underway.

Reform moves the choices away from employers,and into the hands of individuals.

The carriers, and later the providers,will react to this new consumer.

And that is very good news.

Deliver What Your Customer Needs NOW

Kate Paine

@KPaine66

Deliver What Your Customer Needs NOW

Resiliency in times of change

Reframe the ways of doing business so that your business stays relevant AND authentic to those you serve.

Permanence Change

Community-focused New marketing tools (social media, etc)

Extraordinary access to government reps Diversity

Aging population Aging population

Social programs, awareness, activities Educational initiatives

Industry networks (Chamber, etc.) E-commerce

Pride of state Technology

Volunteerism Tourism/Recreation

Keeping it local Environment/Climate change

Open-lands, environment “Green” building/Renewables

Tradition Health Care Reform

Friendly Quirky (“Keep Vermont Weird”)

Quality of Life Vermont as a brand

Innovative Innovative

Agriculture Shrinking middle-class/overextended debt

VERMONT

Embrace change – don’t fight it. Conventional wisdom isn’t going to describe what’s coming next. (In other words, old ways of thinking won’t work any longer.)

• What value do you bring to your clients?• How do you adjust your business model?• Relationships matter now more than ever!• Refine your niche market and target to same.

Deliver What Your Customer Needs NOW

Ask what you want to see more of:

• What do I want to start (not stop)?• What do I want to create (not remove)?• What do I want to support (not prevent)?• What do I want to reinforce (not weaken)?

Use answers to these questions to make your marketing efforts become opportunities vs. challenges.

Deliver What Your Customer Needs NOW

Remember:

Keep your business relevant and authentic.

Deliver What Your Customer Needs NOW

Questions?

• Please direct either towards a specific panelist or in general for any to answer

• Use hashtag #777Change

Thank you for attending today.

Copies of today’s presentation are available for sharing or download at:• www.twitter.com/FamBizSuccess • www.slideshare.com/dvdv